Mar 06 2023 28 mins
Why are photographs an important factor in your marketing plan? Drawing in new and return customers is the sign of a successful marketing campaign. And it is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. 10 statistics follow:
FACT #1: People remember only 10% of information three days after reading it. Adding a photo can improve recollection by 65%.
FACT #2: Images on Facebook receive 20% more engagement than videos and 352% more engagement than (text only) posts.
FACT #3: Articles with relevant images get 94% more views compared to articles without images.
FACT #4: Consumers are 60% more likely to consider or contact a business that has an image show up in local search results.
FACT #5: 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.
FACT #6: Press releases with photo(s) and/or multimedia received 40% more views than text-only releases.
FACT #7: 44% of people said they’d ditch reading a (web)page altogether if the images weren’t loading correctly.
FACT #8: When a real photo of a client was tested against a top-performing stock photo, visitors who saw the real customer were 35% more likely to respond.
FACT #9: 22.6% of all web searches in the United States happen on Google Images.
FACT #10: Marketers reached their goals with visual content: stock photography ranked at 13% while original photography & graphics ranked at 40%.
Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs allow you to share pieces of yourself, your company, and your personality.
If you have been dragging your feet to hire that photographer, or even to take your own custom photos, I hope I’ve provided you the confidence to make that leap! Used correctly, and regularly, photography has the potential to not only earn back your investment, but to keep profits coming in again and again.
To dive deeper into my thoughts on each stat, visit https://www.kellyheckphotography.com/10-statistics-photography-best-marketing-tool/
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