Mar 13 2024 33 mins
Either the star looks great and the jewelry looks bad, or the jewelry looks fabulous and the star looks like they've been painted with a paint roller. Why can't these big brands optimize their product imagery to at least match across their platform channels? Why?
I look at the performance of Tiffany and Boucheron from a marketing perspective to access the efficacy of their Oscar 2024 campaigns based on their public facing marketing efforts.
Bad light, bad photo editing, no co-ordination between corporate divisions is a recipe for waste, and it is on full display at the Oscars. The press page on the Tiffany domain hasn't been updated since November 2023.
You've already forgotten what brand of jewelry Zendaya was wearing on the red carpet, haven't you? Why are these brands spending huge money on stars when they don't even use the resulting images? What's the point? I think this type of marketing doesn't make sense anymore.
Being a small and nimble designer has its advantages.
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The Cannabis Goldsmith is an Art & Design podcast produced by TRIBE COMMUNICATIONS INC. in Ontario, Upper Canada.
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