Jul 22 2023 45 mins
In this captivating episode, we sit down with Massimo Forti, the visionary owner of Novo Cafe in Burbank and Westlake Village. Massimo takes us on an inspiring journey, starting from his humble beginnings in Florence, Italy, to the realization of his innate entrepreneurial spirit during his military service and subsequent corporate career. He shares candidly about the challenges he faced during multiple attempts at entrepreneurship and the valuable lesson he learned about not setting limitations for himself. Join us as we delve into Massimo's path of determination and perseverance, leading to the creation of two thriving restaurants that stand as a testament to his unwavering dedication to success. Timeline: 01:52 Intro 02:30 What is your definition of success? 05:22 What did your childhood look like? 10:59 Why did you immigrate to the USA? 16:05 First attempt at being an entrepreneur 19:19 Becoming a personal trainer 21:17 Did you ever think about opening a gym? 22:48 The restaurant idea 25:48 Did you have any role models growing up? 28:09 A pivotal moment 31:58 Creating Novo Cafe 37:33 Have you thought about opening another restaurant ? 38:42 Why did you feel it was important to stay open during covid? 41:41 What has been your greatest success in life? 42:36 Word association Novo Cafe Info:
https://www.novocafe.com/
https://www.instagram.com/novocafewestlake/?hl=en
https://www.instagram.com/novo_cafe/?hl=en
HS Info:
https://www.tiktok.com/@humanizingsuccesss?_t=8ceOrtXXKMU&_r=1
https://www.instagram.com/humanizingsuccess/?igshid=NTc4MTIwNjQ2YQ%3D%3D
https://www.facebook.com/people/Humanizing-Success/100091915181058/
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