Oct 17 2023 60 mins
Get leverage through the psychology of emotional decision making with Kiva Dickinson, Managing Partner at Selva Ventures, a VC firm making lives better through conscious consumer brands.
You'll learn how to build trust, what it takes to build a consistent image in someone's mind, whether for a product or for your job, how to create magical services and products, and how top brands like Coke, RX Bar and Costco leverage our need for predictability to sell us both healthy and unhealthy products.
With experience gleaned from roles at Barclays, TPG, CircleUp and working with brands LiquidIV, Mudwtr, Mid Day Squares, Kiva does a tour de force on all things health, CPG, and the future of a healthier, tastier, more just food system.
Whether your an entrepreneur, or simply someone passionate about making healthier food more accessible, this episode is packed with actionable strategies and thought-provoking discussions on how we eat, shop and live.
EPISODE LINKS:
Kiva’s LinkedIn: https://www.linkedin.com/in/kiva-dickinson
Kiva’s Twitter: https://twitter.com/KivaDickinson
Kiva’s Website: https://www.selvaventures.com/team-0
Kiva’s Medium: https://kivadickinson.medium.com/
PODCAST INFO:
Podcast Website: https://www.alexloveshealth.com/green...
All Platforms: https://link.chtbl.com/greenpill
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/1VDgP1H...
RSS: https://anchor.fm/s/e3be6ac0/podcast/...
YouTube Full Episodes: https://www.youtube.com/@GreenPillPodcast
SUPPORT & CONNECT:
– Website: https://www.alexloveshealth.com
– Twitter: https://twitter.com/alexlovescardio/
– Instagram: www.instagram.com/alexloveshealth_
– LinkedIn: https://www.linkedin.com/in/alexshink...
– Facebook: https://www.facebook.com/alexlovescardio
OUTLINE:
Here’s the timestamps for the episode. Many podcast players allow you to click the timestamp to go to that time.
(00:00:00) Episode Introduction
(00:02:25) Conversation start
(00:04:44) Kiva’s story of his health while growing up
(00:07:38) How Kiva kept himself accountable to health while working long hours
(00:09:52) Kiva tells bosses at private equity firm about opportunity in health CPG cos
(00:11:03) What is the private equity business model
(00:13:47) Current trends in healthy food
(00:16:25) Ingredient labels and what’s changing
(00:21:05) The role of nostalgia in decision making
(00:23:35) Why people use brands as shortcuts
(00:31:02) Analytics used by retailers
(00:36:28) The problem with the current food system for health
(00:41:42) Is regulation the answer?
(00:43:36) EveryTable and using fast food systems for healthy food
(00:44:36) Heathy food, not just for the elite
(00:49:20) The rise of food as medicine
(00:54:35) Wearables, tying food intake to data, and the future
(00:57:39) Concluding statement by Kiva
(00:59:14) Outro by Alex
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