Jan 24 2024 74 mins
Today I have my friend, Taylor McPherson on the podcast, founder and CEO of the Sustainable Sparkle bar. She gives us the BTS of marketing your business on social media as someone who’s grown her following to 150K across all platforms. We also discuss: Having a creative persona to express creativity or to teach Embracing polarization in public life Developing a thick skin to handle online Criticism Processing lessons to translate into content Growing an “eyes closed business" Hiring for your core values …and more You can follow her @SparkleQueenLA on TikTok & IG And listen to her podcast Asking for forgiveness, not permission: https://open.spotify.com/show/4Tj1EqJ3JkTpsLFvK1tpDd And get hiring advice here: https://www.justworks.com/authors/alex-caiola