Nov 04 2020 32 mins
JJ Reynolds is working in marketing, and we speak about why analytics are important in fundraising, and how you can use it.
He is advocating for creating a system that you can follow so that you can evaluate and do more of what is working.
We also talk a bit about 1000 true fans.
Find JJ here: https://mediauthentic.com/stories
The transcribed version of the interview is available at https://smartbusinessplanning.com/category/fwf-podcast/