Dec 26 2023 50 mins
We’ve got another first for you this week. It’s not Taylor Swift, but he’s going to be able to tell us about Taylor Swift. Specifically, tickets to Taylor Swift. Josh Baron is not a Taylor Swift expert, but he is a ticketing industry expert, and maybe he can tell us what the hell just happened during Taylor mania this past year.
Josh is currently VP of business development for Project Admission, where he works with content owners to facilitate a more connected and integrated ticketing experience for fans and rights holders working across professional sports and live entertainment. Previously, he helped lead business development at Songkick, working closely with artists and management teams on direct-to-fan ticketing. He is also the co-author of Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped, widely regarded as the definitive source on the history of the live entertainment business in North America. For more than a decade, Baron served as editor of Relix Magazine, the jam band journalistic bible.