Aug 22 2023 33 mins
On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.
Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles.
Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.
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