How to Grow a CMO

This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.

Host:

Alastair Hussain, SVP Strategy at The Marketing Practice

Guests:

Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters

Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce

Jen Wright, Founder of Rascal Ventures

They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?

Stay tuned for another series of How to Grow a CMO. Coming soon.