May 08 2023 23 mins
Welcome to Digital Bosses, the podcast where hosts Joseph and Claire chat with industry leaders about entrepreneurship, branding, and beauty brands. In this episode, we sit down with Andrea from Miami Growth Machine, a seasoned professional with extensive experience in the beauty industry.
In this episode, you'll learn:
- About Andrea's personal journey from finance and real estate to beauty manufacturing, and their insights into the common mistakes made by beauty manufacturers.
- Tips for avoiding these mistakes, and the importance of positioning for small beauty brands.
- The top mistake to avoid when creating products, and a step-by-step guide to creating a successful skincare brand with effective brand guidelines and strategy meetings.
- Andrea's take on white labeling in the beauty industry, and its benefits and drawbacks.
- The latest trends and shifts in the beauty industry, with a focus on the rising popularity of tube packaging as a key packaging trend.
Join Joseph and Claire as they chat with Andrea and gain valuable knowledge and practical tips on how to succeed in the world of beauty manufacturing, skincare brands, and effective branding strategies. Don't miss this episode of Digital Bosses!