Apr 22 2024 34 mins
Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger.
They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific market segments like Gen Z and local businesses. The conversation also touches on significant developments, such as a notable lawsuit involving the closure of the Butcher Shop agency.
The discussion spans various informative segments, including 'Agency Headline of the Week,' 'Gas or Pass,' and special topics on the role of AI in creative processes and insights into how advertising reviews work. This episode offers students and aspiring advertisers valuable advice on navigating and thriving in the advertising industry by staying informed and seizing opportunities.