Aug 25 2024 34 mins
In this episode, we dive deep into the digital landscape with JD Gershbein, a pioneer in LinkedIn education and personal branding. JD's expertise spans psychology, neuroscience, and improvisation, making him a unique voice in the realm of digital transformation.
About JD:
Since 2006, JD Gershbein has been at the forefront of the LinkedIn conversation. As one of the world's first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. He draws upon his diverse academic background - a fusion of psychology, neuroscience, and the humanities - and the improvisation skills he honed at Chicago's famed Second City to bridge the knowledge gap between businesspeople and the online world. Known as The LinkedIn Style Guide, JD is widely regarded as a leader in personal branding, social networking, and social entrepreneurship and is blazing a trail as one of the most original personalities in the leadership development arena.
Episode Highlights:
Key Shifts in the Digital World
Explore how the digital landscape has evolved and the key trends shaping out online interactions.
Misconceptions of Personal Branding on LinkedIn
JD debunks common myths about personal branding and offers insight on building an authentic online presence.
Intersection of Authenticity and Personal Branding
Discover the balance between staying true to oneself and crafting a compelling personal brand
Applied Neuroscience and Social Psychology
Understand the science behind how we connect and communicate online.
Trend of Connection Versus Selling
Learn why fostering genuine connections on LinkedIn is more effective than hard selling.
Getting Started on LinkedIn
JD shares practical tips for newcomers to LinkedIn to establish a strong profile and network.
Evolution of LinkedIn
A look at how LinkedIn has transformed from a job-seeking platform to a comprehensive professional networking site.
Using Humor and Improv
The role of humor and improvisation in making your LinkedIn presence more relatable and engaging.
Storytelling
Techniques for using storytelling to enhance your LinkedIn content and connect with your audience.
Allowing Yourself to Evolve
Embrace change and continuous improvement in your personal branding journey.
Overcoming Obstacles
Strategies to tackle common challenges faced on LinkedIn and in personal branding.
Pivoting Successfully
Insights on making strategic changes to your career or business direction using LinkedIn.
Emotional and Intelligent Components on LinkedIn
The importance of balancing emotional intelligence with professional skills on LinkedIn.
Future Aspirations
JD shares his vision for the future of LinkedIn and personal branding in the digital age.
Connect with JD:
Next Episode Teaser:
Stay tuned for our next episode, where we will be diving into mental health awareness with Dr. Fred Moss.