Dec 29 2023 11 mins
In "Shadow Funnel Secrets: The Invisible Customer Journey," host Keith Bell brings a unique perspective to digital marketing. He starts with warm holiday greetings, setting an inviting tone. The episode revolves around the 'Shadow Funnel,' a concept highlighting the customer's unseen journey within digital marketing, beyond traditional methods like landing pages. Keith, using his detective skills, shares insights from his experience with the Synthia video avatar software, emphasizing the importance of a thorough investigative approach in understanding customer behavior. He offers strategies for optimizing results within the Shadow Funnel, focusing on creating detailed buyer personas, understanding customer decisions, and utilizing effective tools such as social proof and content marketing. Furthermore, Keith introduces the 'Funnel Hub' concept, underscoring its significance in guiding potential customers and establishing authority in the market.