Haunted Attraction Network

Nov 26 2020 41 mins 8

We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.

Halloween Never Dies: 2020 Halloween Special
Oct 31 2020 93 mins  
Today’s Halloween Special is presented in two acts, with an intermission. Act 1 is the audio version of Seasonal Entertainment Source Magazine’s Halloween Special- Issue 28. Intermission is music from Chris Thomas and Whispers of a Witch’s Halloween Special. Act 2 is a collection of short stories from haunters about why they love Halloween. Act 1 contains: “Remembering Halloween” by Scott Swenson, “GROWIN’ UP WEIRD” by Lindsey Gwen Robbins, “HALLOWEEN IS SACRED” by David D. Jones, HOWLING FOR HALLOWEEN by Ted Dougherty, EPIC Entertainment by Steve Sheldon and Charity Hill, SURVIVING 2020 by Cody Bailey, HOME HAUNTERS by Brian Foreman, PRANKSTER TO PLAYING GANGSTER – 1930s HALLOWEEN By Hayley Gross, MAKING A GRAVEYARD by Chris and Jeff Davis, JUMP, RUN, SCREAM: THERE WILL ALWAYS BE HALLOWEEN by Matt Schanandore, ATTRACTION MEMORIES by Alan Ostrander, A HAUNT TOUR REMINISCENCE by Nick and Beverly Pappas, HALLOWEEN IS NOT DEAD by Teresa Ryan, TRANSFORMATION by Alisa Kleckner, IT STARTED WITH A “YES” by Darryl Plunkie, WAIT, YOU CAN SEE ME!? by Tyler and Nora Proffet. Narration for Act 1 by: Donald Kinsley, Jennifer Ann Scott, David D. Jones, DW McCann, Halley Maree McClure, Aaron Rivera, Alan Mckinney, Jeff Davis, Matt Schanandore, and Teresa Ryan. Act 2 Contributors Include: Michael Fernandez from 1870 Haunt Manor, Spencer Terry From Fear Factory Salt Lake City, Ernie from The Grey Phantom, Bill Galvin from Hull House, Jon from the Real Ghostbusters, Max Bryant from the Ohio Haunters Association, A Petrified Forest, Zach Glaros from Sir Henry’s Haunted Trail, and Creatures of the Night at Zoo Tampa. This episode was produced by Philip Hernandez and sponsored by Gantom Lighting and Controls. Post Producton and Mixing by David Swope.

[HaunTopic] HAuNTcon 2020: What you need to know for your trip to New Orleans
Nov 30 2019 51 mins  
What is HAuNTcon?HAuNTcon will push your attraction business out of its comfort zone and introduce you to game-changing new products, ideas, and concepts. Improve your Haunted Attraction, start a new Haunt related business, or get ideas for next season. It’s more than a tradeshow, it’s an innovative experience where the haunt community creates the future of the industry.The Haunted Attraction National Tradeshow and Convention (HAuNTcon) will be hosted once again in the historic city of New Orleans, Louisianna from January 17-19th, 2020. View their website here: HAuNTcon.comWhat’s new at HAuNTcon for 2020?The Haunted Attraction National Tradeshow and Convention (HAuNTcon) will be hosted once again in the historic city of New Orleans, Louisianna from January 17-19th, 2020. NEW advanced educational seminars and workshops will help you prepare your Haunted Attraction or Home Haunt for success next season.NEW Halloween and Haunted House vendors will be setting up booths so you can be the first one to see the hot new products for 2020.If you’re one of the vendors, a new digital way of capturing your customer’s information is now in place. This also makes it easier for buyers as it streamlines the information you want straight to you.NEW entertainment but the same fun and FREE drinks for the first 3 HOURS at the Brewing, Boos, & Booze Costume Party. One of the best costume parties in the Haunt Industry! Get Your Tickets Here.NEW scares added to the 3 Mississippi Haunted Attractions (The Terror Test, Terror on the Coast, & Trail of Terror) that you’ll experience on the bus tour on Thursday. Lights on and Lights off. A NEW Haunters to Watch award program that any Haunter can enter, or you can nominate another Haunter, for rising above and beyond in the industry. The prize package includes a paid 2-night stay in New Orleans, a FREE VIP ticket to HAuNTcon, and a bunch of recognition in the industry. Hosted by the Haunted Attraction Network.A NEW Haunt Masters program, which is made up of a group of veteran Haunters who will help you navigate the show, help you focus on the right events, and be your mentor while you’re there.And many NEW offers plus the Fashion Show, the Networking groups, the streamlined flow of the showroom floor, and lots more!

[Haunting The Globe] Michigan’s Hush Haunted Attraction Grows 6X for 2019 Halloween
Oct 19 2019 34 mins  
Hush Haunted Attraction in Westland, Michigan, is debuting three haunted houses in a new venue that’s 6X as large as the previous space. The trio of haunted houses—Descent, Coven, and Rosecliff Hall—reside inside a 40,000-square-foot-building for one admission price. Hush opened on September 27th for the 2019 Halloween season and continues every Friday, Saturday, and Sunday and on select weeknights through November 2nd. Cody Bailey, executive producer of Hush, used the new building as an opportunity to design a themed environment. The environment provides a background for the haunted houses during Halloween, but also allows for year-round revenue opportunities. “Since Hush began, it’s become known for its high-quality set designs, actor-driven experiences, and new technology,” he said. “This year, it’s all indoors, and we're creating an experience that people aren't used to seeing in a haunted attraction—at least not in this region,” he said. Cody has been in and out of haunting since childhood but committed fulltime to Hush in 2013 after a brief political career. “The whole reason I'm a haunter—after graduating from college, running for office, and losing—is that I was trying to figure out what I wanted to do with my life. I was stuck in a rut and, when the opportunity to do Hush came up, I took it. That failure of losing the race for office changed my entire outlook as well as my career path. I'm extremely glad I lost and that I took the risk to see how this would do. The opportunity to plan new attractions each year and create these high-quality, immersive sets is the motivator for me,” he said.

[Haunting the Globe] The Seance - A theatrical horror experience in Anaheim
Oct 17 2019 32 mins  
For the 2019 Halloween season, Cross Road Escape Games unveiled a unique, theatrical horror experience with escape-game overtones—The Séance—which opened on October 2nd and will continue on through though November 3rd. Ticket costs range from $45 to $60 per person depending on the date and time. Each séance group is a maximum of eight people, and guests must be 16 years and older.Madison Rhoades, co-owner and creative director of Cross Roads Escape Games, describes the The Séance as a typical séance with “unexpected twists.” It’s an hour-long experience that takes place in one room and features human-size puppets playing visiting spirits. In addition, The Séance has been designed to be portable, so the experience is available for purchase by venues around the world. Madison’s background led her to The Séance in a rather circuitous way. She was an actress in Delusion during its first year, and then she worked at the Queen Mary's Dark Harbor as one of their scenic painters. “I loved both sides of it,” she said. She and her husband had been theater students, and when we discovered escape rooms, they were thrilled. “This was what we've always wanted, to open our own theater and be in the story,” she said. Another reason Madison is such an escape games fan is that she wants to bring guests to what she calls “the brain blast moment.” “This is when people are working so hard on something and then, suddenly, that light bulb goes off and they're like, ‘Wait a second guys. I know it!’ They’re able to open up the lock, and they get such an adrenaline rush and feel so good about themselves.”

[Scaretrack] The Story from Traumatica Horror Nights at Europa Park in Rust Germany
Oct 06 2019 104 mins  
The multiple award-winning event ‘Horror Nights – Traumatica’ takes place in a post-apocalyptic world. In the immersive live story world, 5 factions all vie for control of Traumatica. The more you know about the world of Traumatica, the more immersed you can become. Visitors (minimum age 16) can experience their very own horror movie here.During Horror Nights – Traumatica, visitors follow a trail through a darkened section of the park, where live actors, disguised and made up to scare them, jump out on them.A choice of 5 haunted houses forming the main attraction await you, with all the attendant scary sound, lighting and other effects. Groups of visitors enter on foot and make their own way through the houses, each with a different theme.This is a Discussion episode featuring Mikey Stuart (ScareTrack) and Dennis van Breukenlen (ScarePod)Mikey and Dennis discuss the Traumatica stories, experiences, characters, rumors and more from the past two years of the event.Need to get up to date with the Traumatica Story Saga? Listen to this episode to ensure you have the best visit this season!Visit our website here: https://scaretrack.co.ukWatch our latest ScareCam vlogs: https://youtube.com/scaretrackYou can support the show here: https://patreon.com/ScareTrackScareTrack merchandise can be found here: https://smart-fx.co.uk/smart-artists/... Social MediaFacebook.com/ScareTrackInstagram- @scaretrackTwitter- @scaretrackSnapchat- scaretrack

[HaunTopic] Conjured Media on Marketing Your Haunted House
Aug 17 2019 79 mins  
Marketing your Haunted House for Today's Haunt CustomerIt's getting harder to get people to hear about your haunted house. You've got an awesome haunted attraction but your attendance isn't growing. There are so many channels like social, radio, TV...where do you spend your marketing money for your Haunt?We interview Alex Berland and Nick Levanti with Conjured Media and pick their brains about marketing your haunted house in today's market, where to focus your advertising budget, and how they can help you save time and money.Haunt season is here. Do you have your marketing and advertising started yet? Bust your butt these next 3 months and then take a breather in November. Yes..you can try to do the marketing all yourself or hire an agency to help. I've done both.Here is a little about Alex & Nick and what you'll hear inside this podcast. Reach out to them if you have any questions.Who is Conjured Media?"Our mission is to elevate the haunted attractions industry by ushering in a new era of growth, achieved with high quality creative and cutting edge digital marketing. The core to our philosophy is our business first approach. We work with our partners to identify what their business needs to grow and how to best implement those solutions through a marketing lense. We don’t like to look at our clients as clients, but rather as partners. For us, success is built on a strong foundation of trust and accountability."Conjured.MediaWhat's inside this podcast? Listen Now.How to get more customers to see and remember your Haunted AttractionWhere to spend your marketing dollars onlineWhy customer relationships are importantMarketing and Advertising Your Haunt ChecklistBonus Haunt Consulting InterviewOne of their clients. Schmitts Farm. Visit them here.

[HaunTopic] Follow the Story: Why your attraction needs a back story and how to create one
Aug 02 2019 57 mins  
In this podcast episode, we ask Scott Swenson all the different ways that you can use your attraction’s back story and why it’s important today more than ever.If you are a Haunted Attraction that has never used a back story with your theme and sometimes you feel that something is missing from the overall experience, creating a unique story around your characters may just be what you need to take your attraction to the next level.Today’s attraction customer wants more than just a scary walk-through; they’re looking for memorable moments, a story they can tell their friends, and an evolving theme that changes each year. Creating a back story immerses your attendees in a world that they will remember and come back to see what happens with your characters next time.Follow the Story: What’s inside this podcast1. Why having a story behind your attraction is important. Your guests will remember it. You can plan your entire theme around it. It can save you time and money by doing it.2. How to use your story in your marketing. Using your main characters in your advertising and following the story will help your attendees have a better experience which will make it an easy choice to come back to your attraction for more story.3. Simple ways to start your story right now. You don’t have to change up everything. Here are a few simple and low-cost ways to start weaving your story throughout your haunted attraction, no matter what stage of operations you’re in.4. What makes great Haunted Attractions great. The attractions that understand where their stories are evolving can stay ahead of the game. They can plan easier for next season, have off season events around their story, and save money by using materials they already have. Large or small…you can start using your back story to help make your attraction better.Get the book at: http://followthestorybook.com

[Marketing Your Attraction] How To Use Story in Your Marketing and Drive Revenue
Jul 23 2019 53 mins  
Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction.Scott has a new book out:Follow the Story: The Foundation of Every Great AttractionFollow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.”Get your copy here or read more at www.followthestorybook.comHow does the story impact the marketing team?Because it’s not only about The Creatives. Departments must play together.Here are some takeaways from the recording: We become myopic when there are multiple departments but that isn’t true for the guest. The guest sees everything in one continuous experience. Moving past individual departments makes your attraction better because it makes the experience design cohesive.Successful marketing campaigns must have a ‘North Star’ to coordinate the departments together. Without this, the event design isn’t cohesive. Departments must be able to make individual decisions that contribute to the design rather than detracting from it. Specific SectionsBefore: How does marketing tell the backstory?If you don't have a strong IP to draw from, marketing helps the guest understand the story. Exposing your guests to the story longer increases their emotional reaction to the attraction. Use marketing to turn characters into ‘assets’ which continue to provide ROI for the event. To do this, their story must continue and evolve each year.After: How does marketing keep the story going and thereby reinforce asset creation?Scott shared an example of a Vampire Fashion Show campaign. Mrs. Vein actioned off items from her fashion show after the event.Alone experience - https://insidethemagic.net/2010/10/a-spoiler-free-tale-of-surviving-the-alone-personal-horror-experience-at-busch-gardens-howl-o-scream/Merchandising: Everything you sell reinforces the memory of the event. You’re purchasing a manifestation of the attraction. Connection merchandising to Your Story makes the guest more emotionally connection; this drives up demand but also encourages repeat visits. The story behind Merchandise must be compelling. Where should the marketing dollar go? All seasons are not created equal. Halloween focuses on physical set assets and brand name. Christmas, on the other hand, focuses more on the name of the experience. Connecting Departments. Where do we begin? Begin by getting face time with the creative department. Meet ‘The Creatives.’ Creatives want to be recognized. Then, set up a regular structured meeting that all stakeholders attend; keep communication open and everyone on the same page. Limit this meeting to 1 hour. PR example - Personalizing marketing to reach digital news sites, TV media, and influencers. Mentions in the book of how he turned photos of media personalities into vampires to get their attention.What’s the takeaway for the marketing team?You must understand the story and work with it, not fight it.Understand the Easter Eggs and the flow. When possible, work with the creative team during the creative development phase.Signing August 4th at Midsummer Scream.

[Marketing Your Attraction] Adapting your attraction to a new target market’s culture
Jun 30 2019 62 mins  
Main Topic: Adapting your attraction to a new target market’s cultureStep 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step 2: What that we’re doing now needs to change?You’ll go through each of the below considerations before deciding on tactics.Tactics/Considerations:Direct or Mass?Mass marketing is for high throughput attractions targeting a large target market. Mass marketing includes TV, Radio, Hulu, etc. Sometimes you find microcosms where you can go mass in a small way. For example, college radio stations, community TV, regional billboards, or influencers. Otherwise, most new target markets are a direct selling tactic.Language.The language applies to signage, directions, website, tickets, maps, apps, menus and more.Do visitors understand your website and can they purchase tickets? What about references that don’t translate to English? This need not be a large overhaul but could benefit from tweaking.Technology.Many markets don’t have desktops; they’re using tablets and mobile only. They may not have access to new technology (IE buying refurbished devices). Is your market more tech-savvy or less tech-savvy? Do you need a phone line, a WhatsApp ID, a WeChat ID, or a Messenger link?Distribution Channels.How does this market consume media and check your quantity? Popular options include Facebook, WeChat, TripAdvisor, Instagram, Snapchat, WhatsApp, Google, and more. Developing a new distribution channel could be a large investment. Media Assets.Can your new target market see themselves in the narrative of your marketing? How well do your marketing assets translate over? Families, ethnicities, etc.Values.Will the nature of your attraction violate the value system of this new market? What about the marketing messages you’re using? Examples of multigenerational families, etc. Attraction Theming.Large examples include phantom manor versus mystic manor and small examples include adjusting stage shows by adding target market specific jokes.Food.If the target market is large enough, should you incorporate new food?

[Marketing Your Attraction] Episode 31 - Content Marketing Defined
May 20 2019 53 mins  
Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode.“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”-By Content Marketing InsWhy do it?Customer InformationCustomer RetentionThe History of Content Marketing: https://youtu.be/9OHgMMpGLzk John Deere & The Furrow Magazine: https://youtu.be/rbKvoKeu4vcGetting Started Guide: https://contentmarketinginstitute.com/getting-started/Examples:PC Gamer/Razer “The Complete Guide to PC Gaming”: https://www.pcgamer.com/introducing-the-complete-guide-to-pc-gaming/Ideas of Order Magazine made by Redbird for California Closets: https://www.ideasoforder.com/OK Go - The One Moment - made by Morton Salt: https://www.youtube.com/watch?v=QvW61K2s0tA MasterThis made by Liberty Mutual: http://www.jackmorton.com/work/building-content-driven-customer-loyalty-breakthrough-liberty-mutual/2018 Oscar winner animation short film | dear basketball: https://www.youtube.com/watch?v=ziUc0OCDmoUConsult QD by Cleveland Clinic: https://consultqd.clevelandclinic.org/ Restaurant and Attraction Magazines in hotel rooms are usually created by tourism boardsAirBNB Magazine and Trip Guideshttps://www.airbnb.com/things-to-dohttps://www.airbnb.com/magazineMeasuring Content MarketingHow do you find our if your target market is learning something from your content?Content and Website ViewsBrand SearchesSearch Engine RankingEmail Sign UpsPurchases by remarketing.End of Show Zest Enlight Marketing App - https://zest.is/enlight Seasonal Entertainment Source: https://haunted.typeform.com/to/k9CEOz

[HaunTopic] TransWorld 2019
Mar 29 2019 59 mins  
The Transworld Halloween and Attractions Show is the largest trade show that features products focused directly to Haunted Attractions, Themed Attractions, and Escape Rooms. This was the first year that a Christmas Show was added into the show.The TransWorld Halloween and Attractions Show is currently located in St.Louis, Missouri at the America's Center.Who is inside this podcast episode:Dark Stitches (Tessie Cunningham): Easy-to-wear Scare Actor costumes handmade by Scare Actors.Z-Tag 2.0 (Quan Gan): The NEW improved Z-Tag which is a close proximity game that lets you be a zombie, human, or doctor.Fright Farm (Roger Rund): A charity based Haunted Attraction in Minnesota that has been open for over 20 years.Woochie (Jacquie Lantern): Foam latex appliances and makeup that you can use to create unique characters.Gothika (Jonathon Popphan): A trusted theatrical lens company that makes safe and effective contact lens to make your character stand out.Dark Stitches Costumes for Scare ActorsWhat you'll learn inside this podcast:The importance of having quality costumes inside of your haunted house.Things you can add to your attraction to get more revenue.How to start and operate a charity haunted house.Makeup tips to create a custom character.The NEW rules for buying contact lenses and how you can sell contacts at your business.Fright Farm in MinnesotaWhat else you need to know.Need help starting up your Haunted Attraction but don't know where to start? Join The Haunter's Toolbox for FREE videos and information about low cost ways to start your own Haunted House. Learn more here.Need a way to keep your actors and reward them for their unique skills? ScareIT Badges is a merit system for your Scare Actors, different wearable badges and buttons given to motivate and keep your actors interested. Check out our designs here.

[HaunTopic] Epic Home Haunts: The Documentary About the Lives of Home Haunters
Jan 05 2019 99 mins  
The Epic Home Haunts Documentary is a movie that shares the lives of four Home Haunter families and how they get ready for Halloween each year. Setting up realistic Haunted Attraction events in their yards, garages, & properties..all for free for their communities. We get the Haunters on this podcast and talk about:How to start a Home Haunted Attraction at your houseThe real meaning of being a Home HaunterBehind-the-Scenes of the movie and stories never told before! The Haunters we interviewed on this podcast.These are the Home Haunts that were in the documentary Epic Home Haunts. Listen to the Haunters tell their stories of preparing for Halloween each year. Here's a brief description of where to find them and more about them.Josh QuillinProducer, writer, editor, and director of Epic Home Haunts. Co-founder of Saga Studios, LLC. Watch Epic Home Haunts here."...the dedication that Haunters have for the ART is mind-blowing to me."Epic Home HauntsRotten Apple 907 (Diane & Preston Meyer, Melissa Thompson)Home Haunt started in 1990 and is a complete walk-through Haunted House located at 907 N California St-Burbank, California. They change up the theme of the attraction each year.Beware the Dark Realm (Christian Sivley)Home Haunt that is nestled behind a two-story castle facade. Located at 28621 Sugar Pine Way-Santa Clarita, California. Legend of Boot Hill (not interviewed)Over-sized yard haunt started in 1996. A western style theme based around an old mine town. Located at 16 Goldenrod-Irvine, California. Restless Souls Manor (Greg Packard)A Haunted Mansion style theme that evolves the story each year. Time Travel was the theme for 2018. Located at 38143 52nd St E-Palmdale, California.

[HaunTopic Radio] Hauntcon 2019 & Stories of The Dead Factory and Deadmonton
Nov 19 2018 57 mins  
What's inside this podcast episode?Liz Irving joins us from HAuNTcon: Haunted Attraction National Tradeshow & Convention to let us in on what's going on this January 25-27th in New Orleans.Brian and Darryl discuss their Haunt Season..some highlights and some lessons learned at The Dead Factory in Missouri and Deadmonton House in Canada.HAuNTcon 2019 Updates: Interview with Liz IrvingNEW vendors, sellers, and buyers! The size of both the HAuNTcon show floor and the Halloween & Party Expo floor have both increased to hold more awesome Haunt products for you to buy...right from the booth. Yes! MORE cash & carry items.Training & workshops have been moved closer to the show floor so you don't have to walk very far to attend a class. Less time walking...more time browsing.Different Haunted Tours around New Orleans and a trip to Terror on the Coast to go behind-the-scenes. Get new ideas straight from the experts.Nightlife and Networking. More opportunities to talk to your friends...or meet new ones.SAVE 10% Off your weekend pass! (CODE: HAUNTOPIC) Order here: https://hauntopic.com/10 Dead Factory 2018What happened at The Dead factory & Deadmonton Haunted house in 2018? (part 1)Lessons learned with Scare Actors, Design, and Safety. We share some personal stories from our Haunt Season as Owners and Operators. What we're doing different next year.NEW attractions and ideas for 2019. The Dead Factory plans on added more for 2019...hmm...maybe you'll get an inside look. Deadmonton House has some new ideas too.Deadmonton on FacebookThe Dead Factory on Facebook

Adding Value to Your Attraction (AKA Rethinking Upcharges)
Sep 03 2018 37 mins  
NEWS/Quick-Takes:Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements:Canada’s WonderlandSix Flags Magic MountainCarowindsScary FarmSkullcandy creates live concert series as part of content marketing push“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/Secrets of the Wicker Man at Alton Towers revealed“Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.”https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935 Main Topic:UpchargingHow can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value?Airbnb Story: What does an 10 star experience look like?https://mastersofscale.com/brian-chesky-handcrafted/Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

Groupon and the Art of Discounting - A Cautionary Tale
Aug 30 2018 32 mins  
NEWS/Quick-Takes:This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-campingSix Flags launches loyalty program:https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15 Main Topic:Groupon/GoldStar DiscountingOften necessary on slower days. Build the margin into your price. Make a discounting plan before you begin. You don’t want to be reactive (IE numbers are low, so we’ll reduce price). There’s not getting around that school and work nights are tough for our audiences. Nobody wants to feel like they spent more than they had to. Audiences come to expect something is listed on Groupon/Goldstar. Thus, it’s both an advantage and a disadvantage.Our recommendation?Build those margins into the plan from the beginning and form relationships with discount sites ahead of time. That way, when it is needed, you can pull the lever. Those sites are a last resort.Don’t forget to negotiate with the sites and try to add value on your own platforms first.Can you add value to your channels first? IE buy a ticket get a free food item, etc.If the added value doesn't work, try a targeted discount. Keep this discreet if possible.Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

SEO - Search Engine Optimization For Beginners
Aug 13 2018 45 mins  
NEWS/Quick-Takes:Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling -https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market:“DXB Entertainments saw the number of visitors to Dubai Parks and Resorts rise 48% during the second quarter and 46% during the first half of 2018. International guests accounted for 38% of visitors during the first half, while annual pass holders made up 25% of visits.”Another Reason to Monitor your Brand:“A post on a Facebook page called 'Six Flags Club' has been shared over 100,000 times with over 40,000 comments. The post writes that every single person who shares and comments within the next 12 hours will get 4 free Six Flags tickets. Western Mass News confirmed with a spokesperson for Six Flags Wednesday night that the page is not associated with the amusement park. We're told Six Flags is working with Facebook to try and take the post down.”Peter Weishar is UCF’s new professor of themed entertainment design. Main Topic:SEO for BeginnersStep 1 - Keyword ResearchThink about what keywords guests will use to find your attraction. Make sure to think about general categories and other terms that the general public might use. For example, not just haunted house, but also haunted maze, Halloween things to do, etc.Step 2 - Setup your site correctlyDon’t put your text into images on your website. Make sure you have at least 150 - 300 words on each part of your page and you naturally include the keywords a few times in that text.Google factors in how mobile friendly your website is and how long it takes to load. Make sure to compress the images. Google Webmasters Program: https://www.google.com/webmasters Plug-In for Wordpress - Yoast SEO: https://yoast.com/wordpress/plugins/seo/ Step 3 - Get other websites to link to your site:Social Media PlatformsCommunity Event CalendarsContact your local Visitor Bureaus and ask them to promote you on their websitePartner PagesLocal Bloggers, Newspapers, other media outletsAttraction Directories, search “Things To Do” Where to go next?Creating a blog. Adding more content onto your site. Writing guest blog posts for other blogs and linking back to your site. Using keyword tools like Moz.com: https://moz.com/explorer/ https://moz.com/free-seo-toolshttps://moz.com/beginners-guide-to-seo Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Your Guide to Working With Marketing Agencies
Aug 06 2018 49 mins  
The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction.NEWS/Quick-Takes:Physical products are more valuable than digital products - https://www.adweek.com/brand-marketing/how-can-marketers-deal-with-an-oversaturated-digital-space-turn-back-to-physical-products/ Expansion of Dollywood: “The "new land," a $37 million investment, was the theme park's largest capital investment ever.”https://www.wbir.com/article/news/local/dolly-parton-announces-plans-for-new-dollywood-area-set-to-open-in-2019/51-580078465Snapchat Story Ads - https://forbusiness.snapchat.com/blog/introducing-story-ads-a-new-way-to-showcase-your-brand-or-product-in-discover/ “With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new fashion collection, movie release, suite of products, and more.”Main Topic:Ad Agencies - Help businesses execute marketing strategies and they range from full service to boutique. Think of them as an extension to your marketing department, which differs from contractors because they have support systems in place. Full-Service, Creative vs. Consultant vs. Media Buying vs. Smaller Specialities (Social Media, PR, etc.)Pros: They help reduce cost because you get the benefit of their expertise without needing to hire. Additionally, they provide an infrastructure for those that do not want to manage a piecemeal team. It’s a benefit for smaller companies until you’re large enough to make your own worth it (Disney). For example, Universal uses multiple agencies for different campaigns.Advice:Try to avoid lengthy contracts. Agencies try to get you to sign a longer contract, but try to take it project by project.Costly retainers. Retainers can be high, and be aware that an agency has many clients; they’re not always working on your attraction.Some will charge an hourly wage and others charge a fee on top of the spend. Example, for $10,000 spent on Google ads, they will take 10% added on top. The agency manages the ads so you don’t have to worry.Craft your RFP and outline exactly what you need.What’s campaign distribution?What specifically do you need?Sit down with at least 5-10 agencies; treat this like hiring employees (both in terms of testing and in terms of cultural fit).It’s OK to wait if you don't find a good fit.There are three broad functions to cover: Media Buy/Placement, Campaign Strategy, and Creative. Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Navigating Review Websites
Jul 31 2018 26 mins  
NEWS/Quick-Takes:Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag online to see some of the examples. Six Flags brought a scare zone, scare actors, and hosted a main stage announcement panel. ​Main Topic:Yelp and TripAdvisor Review Websiteshttps://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings “Harvard Business Review found that when hotels start responding, they receive 12% more reviews and their ratings increase, on average, by 0.12 stars. While these gains may seem modest, TripAdvisor rounds average ratings to the nearest half star: A hotel with a rating of 4.26 stars will be rounded up to a 4.5, while a hotel with 4.24 stars will be rounded down to a 4. Therefore, even small changes can have a significant impact on consumers’ perceptions.”Why? “If the consumer notices a manager responding to past reviews, they might decide not to leave a trivial or unsubstantiated negative review, to avoid a potentially uncomfortable online interaction with the manager. Once hotels started responding, they experienced a sharp drop in the rate of short negative reviews. And while longer negative reviews still cropped up, these reviews often contained constructive feedback that could be useful to managers trying to make changes.”Example of how to handle hecklers: https://tim.blog/2018/07/16/aisha-tyler/Tips:Encourage reviews, but focus on one platform at a time (one CTA). Make sure you have a dedicated team member to managing feedback and reviews.De-escalate the situation and remove them from the public view as soon as possible.Assign responses to someone who is trained is guest service and knows how to handle these situations and resolve them.Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Digital vs. Traditional Marketing for big and small attractions
Jul 22 2018 35 mins  
NEWS/Quick-Takes:Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.htmlReviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324bSix Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639​Main Topic:Digital vs. Traditional Marketing for big and small attractionsUnderstand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.As always, you must understand your market.Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.Marketing is only useful if it can maintain a market.The Marketing FunnelTop: Cold leads go inBottom: ConversionDigital marketing is at the bottom and Traditional is at the top.You begin with general awareness and work them down.Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Picking Partners: How To Evaluate Sponsorship Opportunities
Jul 17 2018 35 mins  
Picking Partners: How To Evaluate Sponsorship OpportunitiesNEWS/Quick-Takes:Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/ Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.”How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018 Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.”Disney World holiday plans include Toy Story Land, 'Up' showhttp://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.htmlFacebook Tests New Info Labels for Branded Content Partnershipshttps://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/​Main Topic:Evaluating Sponsorship OpportunitiesMake sure you vet them properly:Media Kit - Are they giving you real numbers? Distribution?Website- Is it updated, responsive, good meta, etc?What is their social presence like? Are people reacting?Referrals - Who else has worked with them and what did they say?Make sure they truly reach the market you’re targeting.Focus on your call to action and simplify the steps.Tie it back to your ‘why’ so that it is coherent.Don’t forget to think outside of the box; good partners are always responsive.Understand this takes more work.Is the team excited to work with you?Problem versus the ‘Potential’ mindset.Brad’s examples:Foodbeast.Crypt TV.Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source:

Ask More: A Simple Guide to Asking More Effective Guest Survey Questions
Jul 11 2018 32 mins  
Ask More: A Simple Guide to Asking More Effective Guest Survey QuestionsNEWSBlooloop’s Top 50 Theme Park Influencer ListAn interesting read to see the diversity of the industry.https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50How Cedar Fair Scaled An Immersive Mobile ExperienceJim Denny VP of eCommerce: https://www.bloomreach.com/en/blog/2018/06/how-cedar-fair-scaled-an-immersive-mobile-experience.html Main Topic:Ask More: A Simple Guide to Asking More Effective Guest Survey QuestionsRecommended Reading1.Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy. By Ryan Levesque https://amzn.to/2ztMn7k2.Decisive: How to Make Better Choices in Life and Work by Chip & Dan Heath https://amzn.to/2u8ZeGQ3.Influence: The Psychology of Persuasion by Robert B. Cialdini https://amzn.to/2KKVSEeGeneral Notes1.Everyone should be surveying, no matter the size/level of experience.1.It doesn’t have to be complex.2.Understand what you’re going to use the data for and how to codify it (see below for biases)3.Don’t make the surveys too long, 3-5 questions max but 3 is ideal. 4.People are terrible at predictions.1.Ask: What did they not like, what did they do in the past.5.People are bad at giving examples without proper framing.1.Ask: ‘On a scale from 1-10 how would rate the ride?’ and then ‘why did you not rate it lower’6.The longer the response, the closer you are to a pain or peak point.7.Understand the Net Promoter Score belowa.Remember we want to move people up ranks to have incredible experiences and not waste too much time on the pits if they aren’t realistic.8.Understand the genre of the survey: QuantitativeQualitativeObservingNet Promoter Score (below)9.Use surveys to counter biasesNarrow FramingConfirmation BiasShort-Term EmotionOverconfidence About the Net Promoter Score:“On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters”https://www.medallia.com/net-promoter-score/ Brad’s Invisible Asymptotes Reference“I see many companies spend time analyzing funnels and seeing who emerges out the bottom. As a company grows, though, and from the start, it's just as important to look at those who never make it through the funnel, or who jump out of it at the very top.When companies run focus groups on their products, they often show me the positive feedback. I'm almost invariably more interested in the folks who've registered negative feedback, though I sense many product teams find watching that material to be stomach-churning. Sometimes the feedback isn't useful in the moment; perhaps you have such strong product-market fit with a different cohort that it isn't useful. Still, it's never not a bit of a prick to the ego.However, all honest negative feedback forms the basis of some asymptote in some customer segment, even if the constraint isn't constricting yet. Even if companies I meet with don't yet have an idea of how to deal with a problem, I'm always curious to see if they have a good explanation for what that problem is.One important sidenote on...

How do you set Prices for your attraction?
Jul 03 2018 31 mins  
How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.NEWS/Quick-Takes:California Data Privacy Law Passes“The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. That alone could be eye-opening for consumers. Most people understand their online activity is being tracked for targeted advertising, but we don't have a broad understanding of what data's being used. The bill will take effect at the beginning of 2020.”Facebook/Twitter now publicly show all ads a brand is running“Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks.”Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant OpportunitiesPinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/Main Topic:Pricing Your AttractionConsider: Are you a Value or Luxury Play?Have you tested pricing through digital A/B tests, etc.?Examples:Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.Pat Flynn - Testing your product before the product is built.Use the contrast principle.Stay away from predictions; people are terrible at predictions. Always offer tiers.Find out your optimal capacity; you can make a fatal mistake if you misjudge your capacity. Whatever you think the capacity will be, divide it in half and price from there. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

[HaunTopic Radio] Southeast Halloween Enthusiast Convention & Leadership Symposium
Jul 01 2018 75 mins  
In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium.Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable company in the attraction space known for their quality lighting and controls.William Ramsay: Also known as Dr. Terror Eyes, has taught his Haunting skills in various conventions all over the United States.Seasonal Attraction Leadership SymposiumThe Seasonal Attraction Leadership Symposium is the one event for industry professionals in Southern California where you can learn and network with the best and the brightest in the themed entertainment industry. Philip HernandezThe 2nd Annual Leadership Symposium is July 30th, 2018, aboard the historic and haunted Queen Mary in Long Beach, California. The theme of this year’s event is “First Impressions.”Besides presentations by leading industry professionals on this theme, the day’s activities will include a tour of the Queen Mary and a preview of the upcoming “Dark Harbor” Halloween event.Dive Deep into the Theme with Industry Experts & ModeratorsCrafting Memorable First Impressions using the key elements of Elevation, Insight, Pride, and Connection is the touchstone for presentations at this year’s event.Deepening the learning using the discussion and workbook format assures the information goes home with the participant and becomes part of their reservoir of knowledge.Plus, tour the ship with The Queen Mary attractions team and enjoy the opportunity to discover more about the ship's operations directly from the team.Southeast Halloween Enthusiast Convention (SEHEC)The Southeast Halloween Enthusiast Convention (SEHEC) is both a Halloween fandom-based educational event and a charitable fundraiser dedicated to the largest portion of Halloween-lovers: the Halloween Enthusiast.It's for folks who share their love of Halloween (and the Paranormal) with others and just wait until October!Southeast Halloween Enthusiast Convention (SEHEC)CHARITABLE CAUSE: A portion of the event’s proceeds go to the Tampa Shriners Hospital for Children to help pay for necessary medical care for afflicted young patients.HISTORY: Born out of eight years of make-n-take (instructive prop building) gatherings so popular, they outgrew the venue! SEHEC is the next masterful step to bring Halloween enthusiasts together to learn, share and grow their love for all things Halloween.This event features a variety of educational seminars (Halloween-related and Paranormal), instructional demonstrations, Make-n-Take courses (learn-how-to courses where you bring home the creation you made with guided assistance), guest speakers, product vendors, master artists – even from hit television shows, and provides a welcoming atmosphere for Halloween socializing.LOCATION: The SEHEC show is in Central Florida and is conveniently located about 75 miles from Universal Studios, Disney World and Sea World.THE EVENT:-Friday night: Ocala Ghost Walk Tour: 7:30 PM to 9:00 PM and away from the event venue.- Saturday day is the Convention Show and Courses: 8 AM to 6 PM-Saturday night is the "Haunted Eye Ball" adult costume party with food, freshly-brewed beer and local vineyard-produced wine, 8 PM to Midnight.- Sunday in the Convention Show and Courses: 9 AM - 2 PM.REGISTRATION: - Registration will only be available ONLINE at www.SEHEC.com - AFTER JUNE 30th, ALL prices are at-the-door purchases and are higher at the venue. - No 2018 T-shirts will be available for ordering after June 30, 2018 as they are a Limited Edition run. - You will receive one T-shirt (valued at...

Which social platform should I use for my attraction? The Social Media Starter Kit.
Jun 25 2018 30 mins  
There is no easy answer to which platform you should choose, but here’s a guide to follow!NEWS/Quick-Takes:Instagram TV is pulling us ever closer to a future full of tall videoshttps://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”https://www.nytimes.com/2018/06/21/style/instagram-igtv.htmlTours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/Main Topic:Social Media Starter KitThere is no easy answer.Here are a few things to try:Register your name at least on everything to keep it (yelp, facebook, and Google my business).Maintain consistency on platforms (keywords, logo, name spelled the same, etc).Family targets: Facebook/IGYounger: Snapchat/IGTwitter: Reporters and professionalsLinkedIn: B2B / Business DevelopmentUnderstand why you are using the platform.Answer these questions:What are we trying to get from the platform?AwarenessEngagementAuthorityLeadsSalesBusiness DevelopmentTraditional MediaCustomer ServiceWho specifically are we trying to engage?Why do people use social media?To stay in touch with friendsTo stay up to date with current events To fill u spare timeTo find Entertaining ContentGeneral NetworkingBecause of Social GroupsTo Share Photos or VideosTo Research/ Find Products to BuyWrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

How To Not Squander Media Attention.
Jun 19 2018 43 mins  
Just imagine the look on your team’s face when you receive that extra media coverage!How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.NEWS/Quick-TakesBarkBox cuts Facebook spending in favor of traditional channels“Smart companies will always be looking to find eyeballs in other places at lower costs.”https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/ Warner Bros. crackdown puts Dark Mark over Potter festivals"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html Curated Graduation List from Audible: “The speech you wish your commencement speaker had made”https://www.audible.com/ep/s/audiobooks-graduationMain Topic: Media EventsBrad’s event at Great America and launching their new rollercoaster.When should you do a media event? What is the correct size?Think about the end result and work backward.Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.One on one works great for exclusives when you need to explain history or details. Should you do a large event, small groups or one-on-one?“The Art of Gathering: How We Meet and Why It Matters” by Priya ParkerBook link: https://amzn.to/2ymtJ0E -We reduce gatherings to the things and not the people.Focus first on the purpose- the real purpose.A category is not a purpose. Exclude people who don't fit the purpose. -Think about the size: 6, 12-15, 30, 150.-The opening & endingDon't open with logistics & never end on logistics.If you need logistics, do it as the 2nd to last rather than the last.Add a Thank You: honor them!Recall your purpose.What is your exit line?Wrap-UpLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

How do you use retargeting? The cornerstone conversion tactic for your attraction explained.
Jun 12 2018 32 mins  
The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction.“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.” NEWS/Quick-TakesWhen: The Scientific Secrets of Perfect TimingBook by Daniel H. PinkBrad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”THE VOID Expansion (9 locations opening. Total of 17 globally)Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018Brand attractions taking over!“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Contenthttps://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/Facebook's 3D Posts are Coming - Here's What They'll look Like“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/ A perfect follow-up to our influencer show:3 Ways to Determine if an Influencer’s Impact Is Real or Fake.It's sometimes hard to tell if followers are bought or genuine.https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/Wrap-UpLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Can you explain what you do in one sentence?
Jun 04 2018 39 mins  
Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success.Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers.Send us your one-liners for a chance to be featured on the show!Email: [email protected] to show notes: www.marketingyourattraction.comNEWS1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR)-Red Hydrogen Holographic Phone-Brent Bushnel from Two-Bit Circus Presentation (Launching 50,000 square foot Micro-Amusement Park in LA later this year)Brad’s takeaways from Two-Bit’s Presentation:Scalability and immersion are opposing forces. Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful.Videos will eventually be posted at: https://shape.att.com 2. Mary Meeker’s Annual Internet Trends ReportGeneral Partner at Kleiner Perkinshttps://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018 Advertising Slides: 96 - 99Household Spending Slide 132: Spending on Entertainment is slightly decreasingLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

To Edit is Divine or Why Complexity Kills Conversions
May 28 2018 39 mins  
People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”Make it Stick: https://amzn.to/2xm6xPnBuilding a Story Brand: https://amzn.to/2IV9U5hNews-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017-FTC Guide - https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-askingLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Subscribe to show notes: www.marketingyourattraction.com

[HaunTopic Radio] Murder CO & Black Market Escape Rooms with Jon Cooke and Ted Dougherty
May 15 2018 50 mins  
Black Market Escape Rooms presents "Murder Co": a R-rated escape experienceBLACK MARKET ESCAPE ROOMS, a new immersive-based attraction company, announces the opening of MURDER CO, a permanent escape experience aimed at turning the attraction industry on its head.Location: 1220 W 9th St. | Upland, CA 91786 | 909-920-9902Moonlighting from their day gigs, a handful of theme park professionals have thrown the proverbial gloves off by thrusting guests into an adventure far too severe for the family-friendly confines of an amusement park.The experience was created by theme park designer, Jon Cooke, who was looking to push the parameters set by the day-to-day requirements in his industry. In response to founding his new side project, Black Market Escape Rooms, Cooke says, “I saw so much potential story and show elements inescape rooms. I wanted to do something more so I went out and surrounded myself with some of the best experts in the theme park industry and we created this unforgettable encounter.”MurderCO: Black Market Escape RoomRegarding Murder Co’s intensity is attraction writer and director Ted Dougherty, who confesses, “We had to go to some extremely dark places that definitely left a few emotional marks.” Although the attraction may not fall into the category of an “extreme haunt,” it does contain content best reserved for those not easily offended or disgusted.Expect serious thrills as Cooke is no stranger to terrifying people based on his innovative haunted attraction designs for Knott’s Scary Farm. When conceiving Murder Co, he admits, “It’s what I have always wanted to see and do in an immersive attraction.” A living nightmare is one step away for those bold enough to cross into Murder Co.JON COOKE has designed, art directed and produced some of the most successful haunted attractions for the world famous Knott’s Scary Farm, including “Special Ops: Infected,” “Paranormal, Inc,” “Shadowlands,” "Trick Or Treat: Lights Out" and “Dark Ride.” As vocalist for the deathcore metal band, Winds of Plague, Cooke has released numerous albums and toured extensively throughout the globe. Taking the two worlds of themed entertainment and live performance, Cooke has melded his experience into creating visionary ways to horrify the masses. www.plagueproductions.comTED DOUGHERTY is a writer, producer and director having worked with Universal Studios Hollywood Halloween Horror Nights, Knott’s Scary Farm, Cedar Fair and Hollow Studios, including directing and co-writing Fear VR, the first 4-D virtual reality horror experience at a major theme park. www.lunarvisions.comSpecial GuestsAndy Russ and Susan Russ: Dark Forest Creations/ Burn Brae MansionNational Haunter's Convention: HalloweenShow.comHaunter's Toolbox: https://www.haunterstoolbox.com/

HaunTopic: The Haunt Rater: How to Take Your Attraction From Good to Great with Robert Nulton
Apr 23 2018 28 mins  
Robert Nulton from The Haunt Rater discusses the elements that he feels makes up a great Haunted Attraction experience and how you can improve your show for next season.The Haunt Rater has been reviewing and walking through Haunted Houses since 2008. They've seen the small town haunts and the nationally recognized ones. They also offer haunt consulting and try to make the haunted attraction industry better through all of their services.If you want to get these guys to help you improve your Haunt or just reach out and say hi, visit The Haunt Rater website here.haunt raterRobert has also starting working on the Haunter's Association which is still in it's infancy, but he is searching for like-minded individuals who want to build a community around doing haunted attractions the right way. You can contact Robert at the Haunter's Association here.Haunters AssociationKeeping your Haunted Attraction fresh, safe, and entertaining are just a few things you need each year to provide your customers with a great experience. Getting another experienced Haunter's point-of-view can help bring a new perspective to your venue, sometimes it takes someone from the outside looking in.Thanks Robert for taking your time chatting with HaunTopic Radio!And don't forget we have our own Membership Community at the Haunter's Toolbox where we host monthly live online workshops to help you continue to improve your Haunted Attraction.The Haunter's Toolbox: You can become a member for FREE here.

[HaunTopic Radio] Live HAuNTcon 2018
Feb 05 2018 149 mins  
HAuNTcon, the leading event for starting and growing haunted attractions, is a trade-only event that brings industry professionals together each year. Owned by Urban Expositions, the event provides a platform for sourcing, learning, and networking. The next event will be held in New Orleans, January 25-27, 2019. For more information, visit hauntcon.com Our experience at HAuNTcon 2018 in New Orleans, LAWe could smell the cajun cuisine as we entered the heart of New Orleans. A bustling city full of ghost stories and a rich history dating back to 1718. Some parts of the landscape appear to be stuck in time due to the preservation of many of the buildings. Just like we had remembered...We have been to New Orleans several times, the last time being 2014, but never to a Haunted Attraction convention. This trip was going to be a little different for me. I had to think about travel logistics to the convention center, schedules, first-time vendor stuff, entertaining my wife (who opts out of many things Haunt related), meeting up with friends, staying safe in the French Quarter, the various food options, and maintaining enough energy for the 12 hour road trip back to Missouri on Sunday.Our expectations were exceeded in every way. It was easy to get to the convention with the Haunt Shuttle and the friendly Uber drivers. Once I found the check-in area and our vendor booth, the show floor was easy to navigate. The HAuNTcon management team were very organized and made sure we had everything we needed. The host hotel, Staybridge Suites, was located next to the Harrah's Casino (which my wife appreciated) and there were plenty of quality eateries close by and free breakfast. And it seemed the French Quarter was much cleaner than last time we visited.We also appreciated the over-the-top Costume Ball that had excellent finger foods, amazing entertainment & costumes, and FREE drinks until 11:00pm! This was the first year that the party was included with your general admission ticket. And those light-up ladies dancing on the stage!! WOW.Granted, the HAuNTcon 2018 product and vendor area is only a fraction of the size of the Halloween & Party Expo area, HAuNTcon really shines when it comes to their educational workshops and demonstrations that focus on practical advice you can implement in any haunt. And it's all included in the ticket. All-you-can-learn haunt education.Overall we had a great experience at HAuNTcon 2018 and plan on going back next January 25-27, 2019. This was the first year that the event was produced by Urban Expositions and they plan on expanding the event next year. Now that they have their first year under their belt, they can listen to the feedback of the attendees and continue to make HAuNTcon a yearly stop on every Haunter's list.Here are the Haunters that we chatted with:Nightmare HarvestThe Pumpkin GeekHaunt ShirtsScared of Your ShadowTop Dog Halloween MadnessWoodley Special EffectsHaunted Attraction Network/Leadership SymposiumGantom LightingBig Scary ShowMagic Wheelchair

HaunTopic: LIVE From the Transworld Halloween & Attractions Show 2016
Apr 01 2016 89 mins  
The Transworld Halloween & Attractions Show is the largest trade show for the Haunted Attraction Industry. I've been six times and each trip is a blast! It was great to meet up with friends and meet new ones. Scope out new stuff for my Haunt. And immerse myself in the dark sea of mechanical monstrosities. Here is my audio review of this year's show and 13 live audio interviews from the vendors direct from the trade show floor. If you're a Haunter and you've never been to Transworld, you must attend at least once. The event is open to members of a Haunted Attraction business, Halloween fans that spend money on props and other items for their hobbies, and the re-sellers who purchase large volumes of products. There are also educational classes, floor demonstrations, and parties throughout the week. This year offered tours of The Darkness, Escape Rooms, and a trip to Six Flags. The trade show is held at the America's Center in St.Louis, Missouri. Usually in March. This year it was March 17th through March 20th. The official website of the Transworld Halloween & Attractions Show is HAASHOW.COM Here are the 13 vendors I interviewed during my stroll through the Transworld Halloween & Attractions Show: Scared of My Shadow: Custom leather masks Paache: Quality made air brushes 13th Ward FX: Silicone masks & props Closed Casket Studios: Prop heads & hands Cross Breed Productions: Scare actor props Reynolds Advanced Material: Mold making materials Necrotic Creations: Detailed Decor for your haunt Gilderfluke: Prop controllers & animations Haunter's Hangout: Live monthly hangouts with Haunters Hot Wire Foam Factory: Foam carving tools Haunting FX: Animatronics & Escape Room Controllers Haunt Shirts: Apparel for Haunters Click Here to Listen: LIVE from the Transworld Halloween & Attractions Show

HWFF How To Community & Tombstone Contest (Ends Nov 1st 2015)!
Sep 28 2015 14 mins  
(Not this episode is an excerpt) If you've ever wanted to carve your own tombstone, receive feedback and help on your carving, or show off your skills- the time has come! Hot Wire Foam Factory & The Haunted Attractions Podcast Network are running a Hot Wire How To and Tombstone Contest- ending November 1st.What is it?It's both a guided community tutorial AND contest.If you've never touched foam before (neither have I), you can receive weekly Saturday tips from Hot Wire Foam Factory on where to start.If you're looking for feedback, to help others, or just to talk about designs- join our Facebook group moderated by Hot Wire Foam Factory! We'll take you every step of the way until you submit your finished tombstone at the end of the month.If you already know what to do, then enter your tombstone in the contest! Send entries to [email protected] you say?1. Everyone who enters gets an equal chance to win the random drawing, which is a Pro Model 4-in-1 Kit ($224.95 retail value!) from Hot Wire Foam Factory (http://hotwirefoamfactory.com/K47V_Pro_Model_4Tool_Vari_Heat_Kit.html)Includes: Carrying Case, Sculpting Tool, Freehand Router, 6 inch Pro Knife, Engraving Tool, Variable Pro Power Station and Instructional DVD2. The entries will also be judged, and the winner will receive: $100 Gift Certificate & their own page in the Hot Wire Foam Factory Online Artist Gallery!Is there a cost to enter?No.Is there a reason not to participate?No.What if I'm a professional carver and don't need to learn anymore?Enter to win the gift certificate and, more importantly, your own artist page. You can also give feedback in the Facebook group to help others!If you tag Hot Wire Foam Factory & Haunted Attractions Podcast on Facebook, we'll also give your entry a shoutout.What if I've never carved foam before and I'm ashamed of my utter lack of skill?Me too. It's okay- we'll get through this together. Shaina and I will be sharing our progress in the group.WOAH! That's too much information. Tell me what to DO RIGHT NOW!Enter your email here and Shaina will take care of you:https://hotwirefoamfactory.com/subscribe.html

E209: FrightProps
Aug 27 2015 22 mins  
To view the full show notes, visit: http://www.hauntedattractionspodcast.com/e209Joining us today is Drew Ailes, Chief of Halloween Enthusiasm at FrightProps. FrightProps is, in my opinion, one of the most prolific vendors in the industry; I personally have used them for my haunts many times. FrightProps was founded by Doug Anderson, but not before a little shifting around in life. He started in tech, later sold that company and started a haunt called The Dig right outside of Denver in Broomfield. Doug recognized a need for, basically, a vendor made for haunters by haunters; after relocating the business to Bloomington, Minnesota, he gathered a small team and began build FrightProps into what it is today. FrightProps produces a lot in house but is also a reseller for many other vendors.GIVEAWAYWin a devilishly cute Gremlin from the owner’s office! Doug will even sign him upon request. Giveaway ends the first weekend in October 2015.Enter by texting “FRIGHTPROPS” to 33444 or by visiting: http://www.hauntedattractionspodcast.com/frightpropsDiscussed in this podcast:-Brief history of FrightProps & products.-If you were going to give public tours of FrightProps, what stops would the guide make? -Innovations FrightProps in engaged in for 2015.-FrightProps on engaging your customers and opening 2 way communication!LinksFrightProps Website: http://www.frightprops.com/FrightProps on Facebook: https://www.facebook.com/HalloweenFrightPropsFrightProps on Tumblr: http://frightprops.tumblr.com/

E207: Music For Haunts - Original Soundtrack Composition For Haunts
Aug 16 2015 30 mins  
To view the full show notes, visit: http://www.hauntedattractionspodcast.com/e207Welcome to another episode of the 2015 vendor roundup, a mini series highlighting haunted attraction vendors from around the world. Listen to stay informed on new products, services, tips, innovations for 2015- AND GET INSPIRED!Joining us today is Chris Thomas who runs Music For Haunts, an aptly named service that composes original soundtracks for haunted attractions. Chris writes music for the Los Angeles Haunted Hayride, Ghost Ship, and has worked on Emmy-nominated and Academy Award shortlisted films. As a special gift to our listeners, Chris is offering YOU CHOICE of a FREE download of his new haunt album OR (for haunt owner/operators), a 2 MINUTE AMBIENT, CUSTOM HAUNT TRACK. Enter by texting “MUSICFORHAUNTS” to 33444 or by visiting: http://www.hauntedattractionspodcast.com/MUSICFORHAUNTSLinksMusic For Haunts: http://musicforhaunts.com/ Music For Haunts on Facebook: https://www.facebook.com/musicforhaunts Music For Haunts on Soundcloud: https://soundcloud.com/musicforhauntsMusic For Haunts on Bandcamp: https://musicforhaunts.bandcamp.com/ Contact [email protected]@christhomasmusic.com Discussed in this podcast:The history of Music For HauntsMusic For Haunts creates custom tailed soundtracks for haunted attractions of all kinds. Products and Services offered by Music For HauntsMusic For Haunts creates brand new original music for attractions ranging from ambient background music to full voice and orchestration. Music For Haunts also releases a “Best Of” compilation album every season.What is next in 2015?This season Chris is finishing up work with the LA Haunted Hayride and Screamland in the UK. What does the process look like?The process can change depending on the client from being very ordered to figuring it out on the go. In the ordered approach, Chris first meets with the haunt to outline a clear thematic goal and gets an understanding of what’s happening in each scene; he then composes a draft to tweak with the client before hiring any performers.Example Songs from Music For Haunts:Cookie Monster Song & Lullaby from Killers New York.Why is music important for Haunted Attractions?There was a plethora of reasons discussed on the podcast, but one of the largest deals with nurturing an immersive environment for the guest rather than disrupting their immersion- when a guest hears music that doesn’t fit the theme or is from a Halloween Top 10 List, it causes them to be pulled out of the scene.

E205 HauntDesignKit.com - The #1 Online Resource For Haunted Attractions
Aug 12 2015 43 mins  
To have show notes automatically emailed to you, text "NOTES205" to 33444 (US only). If you’re an international guest you can go to hauntedattractionspodcast.com/e205This is the first episode of the 2015 vendor roundup, a mini series highlighting haunted attraction vendors from around the world. Listen to stay informed on new products, services, tips, innovations for 2015- AND GET INSPIRED!Joining us today is Tyler Barnett who runs HauntDesignKit.com, the leading resource online for all things haunted houses; it is the go to resource for haunted house design when it comes to software. HauntDesignKit.com has also recently added an Educaton Center, which is accessible for free!As a special gift to our listeners, Tyler put together a FREE tip sheet “Top 5 Mistakes To Avoid When Designing Your Haunt,” which you can have emailed to you by texting “HAUNTDESIGNKIT” to 33444 or by visiting: www.hauntedattractionspodcast.com/hauntdesignkit Discussed in this podcast:The history of HauntDesignKit.com HauntDesignKit.com has been active for 3 years and is run at cost Tyler designed the site to offer convenience & education to haunters Products and Services offered by HauntDesignKit.com Affordable product downloads from wall panels to finished haunted houses Private haunted house design consulting The Haunter Education Center (Free) The Haunter Education Center A FREE resource for haunters.The Center contains educational material from the largest industry experts on design, business, marketing, scares, audio, and lighting.What is next?Tyler will be focusing on improving the free marketing education to help haunters scale their attractions.LinksHauntDesignKit: http://www.hauntdesignkit.com/Haunt Education Center: http://www.hauntdesignkit.com/#!education-members-home/c1ss810 Haunt Social Media Mistakes: http://www.hauntdesignkit.com/#!10-haunt-social-media-mistakes/c5vw“Shareology: How Sharing is Powering the Human Economy” by bestselling author Bryan Kramer: http://www.amazon.com/Shareology-Sharing-Powering-Human-Economy/dp/1630473847Scarehouse: http://www.scarehouse.com/Tyler’s FREE Tip Sheet: http://www.hauntedattractionspodcast.com/hauntdesignkitDr. Margee Kerr’s new book “Chilling Adventures in the Science of Fear:” http://amzn.com/1610394828 Charles Barnett on LinkedIn: https://www.linkedin.com/pub/charles-t-barnett/47/527/25aCharles Barnett’s Website: http://www.charlestbarnett.com/HauntDesignKit on Facebook: http://www.facebook.com/hauntdesignkitHauntDesignKit onGoogle+: https://plus.google.com/u/0/+TylerBarnetthauntdesignkit/aboutHauntDesignKit on YouTube: http://www.youtube.com/user/nightgoretbTwitter: @HauntDesignKit

E204: Shocktoberfest - The UK's #1 Haunted Attraction
Aug 08 2015 23 mins  
For show notes, go to http://www.hauntedattractionspodcast.com/e204/ .This is the first episode of the 2015 haunt roundup, a mini series highlighting haunts from around the world. Listen to what other haunters are doing, their tips, tricks, innovations for 2015 AND GET INSPIRED! Joining us all the way from crawley in the United Kingdom, we have an amazing guest today Stuart beare. Stuart has developed Tulleys Farm into one of the UK's best known seasonal attraction venues and operators. The Tulleys Farm Partnership is comprised of three key companies: Stuart's company Screams Attractions Ltd, Scream Park entertainments Ltd, & FunFear Ltd design. Tullleys Shocktoberfest will begin October 3rd this year and their new event The Howl will begin October 10t. Stuart has grown Shocktoberfest to the largest haunted attraction in the United Kingdom, drawing over 65,000 visitors last year. For 2015 they’re opening up a whole additional scream park called The Howl! Discussed in this podcast:The history of Shocktoberfest.Innovations for Shocktoberfest 2015.The haunts, shows, and other experiences planned for Shocktoberfest 2015.The opening of The Howl this year (5 new attractions 2 hours away from Shocktoberfest).The evolution of the Haunted Attractions Industry for 2016 and the importance of social engagement.Tips for what haunted attractions can do to engage their visitors socially.Links:Shocktober Facebook: https://www.facebook.com/tulleysshocktoberfestThe Howl Facebook: https://www.facebook.com/TulleysTheHowl?fref=tsShocktoberfest Website: http://www.halloweenattractions.co.uk/haunts/shocktoberfestThe Howl Website: http://www.halloweenattractions.co.uk/locations/leighton-buzzard/the-howlStuart on LinkedIn: https://uk.linkedin.com/in/stuartbeare

E203: Scare LA Prep- Jacob Chase on Creating a Compelling Narrative in Your Haunt
Aug 07 2015 15 mins  
To have show notes automatically emailed to you, text “NOTES203” to 33444.In this mini-series we’ll be prepping you to attend Scare LA, and if you can’t attend then you’ll still get a few takeaways to practice in your own haunt!In this podcast, Jacob discusses his upcoming class and the importance of storytelling suspense to deliver maximum fear in your haunt.Key Points:Keep it simpleRepetition is crucialSuspense can be more impactful than jump scaresSuspense dissipates with jump scares, which makes your Haunt's Rhythm importantProper scare plot testing is importantWhat's the one thing any haunter can do right now?Have a key villain character; hold that character back the entire time until the finale.Jacob Chase is one of the key minds behind "Big Worm's Sherwood Scare," a non-profit haunted house that raises money for Big Worm's Cystic Fibrosis Foundation. He’s a writer/director whose first feature film THE FOUR-FACED LIAR premiered at Slamdance and went on to win the HBO Audience Award for “Best First Feature” at Outfest 2010.Jacob will be teaching “Plotting Suspense: Creating a Compelling Narrative in Your Haunt” on Sunday August 9th at 5Pm for the upcoming Scare LA this weekend (August 8-9 of 2015).Seminar Link: http://sched.co/3iovConnect With Jacob:Jacob's Website: http://www.jacob-chase.com/Landing.htmlJacob's Resume: http://www.jacob-chase.com/Editor_Reel_files/Jacob_Chase_Editor_Resume_0415.pdfSherwood Scare: http://sherwoodscare.com/Jacob on IMDB: http://www.imdb.com/name/nm0153774/?ref_=nmmd_md_nmJacob's film "Amy": https://vimeo.com/127628027The Four-Faced Liar: http://www.imdb.com/title/tt1174693/

E201 ScareLA Prep- Christopher on Haunt Photography 101
Aug 05 2015 12 mins  
In this mini-series we'll be prepping you to attend Scare LA, and if you can't attend then you'll still get a few takeaways to practice in your own haunt!To have show notes email to you, text "NOTES201" to 33444LinksHauntedAttractionsPodcast: http://hauntedattractionspodcast.com/IG: Haunted_AttractionsT: @hauntedpodRogues Hollow: http://rogueshollow.com/index.phpScareLA: http://scarela.com/Seminar Link: http://sched.co/3ip7Previous Episode with Chris: http://www.hauntedattractionspodcast.com/ep05/LA Hayride: http://losangeleshauntedhayride.com/Haunted Attractions Magazine: http://hauntedattraction.com/Christopher Brielmaie From Rogues Hollow Discusses His Upcoming Haunt Photography Seminar at Scare LA.Christopher was featured in Season 1, and that episode is not only timeless, but JAM PACKED with information to improve your haunt's website and visibility. Listen here.Christopher Brielmaier from Rogues Hollow is an industry leader in Haunted House Web Design, Photography, Graphic Design, and Video Production.Chris has worked with haunted attractions like Pennhurst Asylum, Rob Zombie's Great American Nightmare, The Bates Motel, Los Angeles Haunted Hayride, & More!Takeaways from this podcast:Haunt photos are essential.Haunt Photography is different from other kinds.Avoid photos that are too light, too staged, and too neat.Remember that photos represent a haunt more than anything. Christopher's Seminar: Haunt Photography 101 (Seminar) Chris Brielmaier of Rogues Hollow Productions takes you through the basics of shooting photos of haunted attractions. Learn how it's different than studio or daytime photography and how to adapt and create amazing low light photos of dark scenes and scary monsters!

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