STORY + AUDIENCE with Jill Golick & Annelise Larson

Jun 09 2020 27 mins 2

Screenwriter Jill Golick and digital marketing strategist Annelise Larson invite you to join their conversation about creating stories that connect deeply with audiences and how to use that connection to build a long-term career as a storyteller (especially of film, TV, web series and other screen based stories). Each episode will include practical, applied homework for writers and other creators to start to develop their own STORY + AUDIENCE strategy.





Episode 108: Listener Mailbag & Season 2 Teaser
Jun 09 2020 29 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson answer listener questions and share some of their ideas for Season 2.


Episode 107: Your Fandom & the Power of Data
May 26 2020 18 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data.


Episode 106: Discoverability
May 19 2020 24 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online.



Episode 105: Fandom 101
May 12 2020 24 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom & how this can empower the work of a writer.


Episode 104: Career Building with STORY + AUDIENCE
May 05 2020 28 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson explore using tools from the writer's toolbox inform your personal/professional online strategy for audience development.


Episode 103: STORY + AUDIENCE in Development
Apr 28 2020 37 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience development.


Episode 102: The Power of Specificity
Apr 21 2020 27 mins  
Screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.


Episode 101: Why STORY+AUDIENCE
Apr 13 2020 32 mins  
Screenwriter Jill Golick and digital strategist Annelise Larson discuss the inspiration for the podcast, which episodes they are looking forward to and why they believe STORY+AUDIENCE is key for successful business models in media storytelling.


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