Feb 12 2025 16 mins 1
Trying to market yourself as a freelancer but drowning in a sea of conflicting advice? Social media, SEO, cold outreach—where do you even start? In today’s episode, my special guest co-host Jamie and I break down exactly how to cut through the noise and focus on the right strategies that actually bring in clients. If you’ve ever felt overwhelmed by all the ways you could market yourself, this episode is your shortcut to clarity.
WE ALSO TALKED ABOUT
• The reason freelancers struggle to market themselves (hint: it’s not about social media)
• Why broad marketing messages don’t work—and how to get specific about your value
• The exact questions to ask yourself before you even think about marketing
• How to identify where your ideal clients are hanging out (and position yourself there)
• Why offering value before you start selling leads to easier client acquisition
• How audience research can reveal your best marketing angles
• The biggest mistake freelancers make when marketing on social media (and how to fix it)
• Why marketing to other freelancers isn’t a business growth strategy
• The easiest way to turn engagement into paying clients without feeling salesy
About Our Guest
Jamie Brindle been freelancing for 16 years, and in that time he's worked with clients ranging from local mom and pop restaurants, to Fortune 500 companies like Google, Hillshire, Netflix, and Lionsgate. In 2020 he began producing social media content for his fellow freelancers on TikTok, Instagram, YouTube, an LinkedIn. Today he helps over 500,000 freelancers everyday with practical tips.
Links You Might Want
Jamie's Newsletter
Connect with Jamie on
LinkedIn
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