Jan 06 2025 45 mins 2
On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content.
David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content that resonates and converts. He introduces the pillar and pebble content method. Pillar content focuses on core topics, while pebble content supports it by addressing specific questions and pain points.
David also highlights the shift in buyer behavior and how AI-driven tools like ChatGPT are influencing search. He advises businesses to simplify their websites and focus on providing valuable resources. He encourages content distribution beyond a company blog, emphasizing LinkedIn and other platforms. His biggest content marketing ick? Links in Instagram posts.
