Mar 06 2025 33 mins 1
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and the shift towards video-first content. The conversation highlights the community aspect of the event, emphasizing networking opportunities and the value of personal branding. They also touch on how to access recording of the Industrial Marketing Summit sessions via the Digital Pass. Plus, the team talked about future plans for the summit and the release of new research on marketing to engineers.
Takeaways
- AI is transforming marketing strategies and should be embraced.
- Understanding customer voice is crucial for effective marketing.
- Video content is becoming a primary focus for marketers.
- Personal branding can elevate corporate messaging.
- Future events will continue to focus on community and collaboration.
Resources
- Connect with Morgan on LinkedIn
- Connect with Kasey on LinkedIn
- Connect with Wendy on LinkedIn
- Purchase a Digital Pass to the Industrial Marketing Summit
- Download the 2025 State of Marketing to Engineers Research Report
