eCommerce MasterPlan

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. 

Hit PLAY to hear: 

• How Jenna got her start in eCommerce 
• What she learned as Head of Growth at WGAC 
• Lots of advice about how to build your business for growth
• Tips for handling content creation challenges today  

Key timestamps to dive straight in: 

[04:24] Career journey from banking to digital marketing. 

[08:30] Who Gives a Crap: Sustainable toilet paper, global impact. 

[11:44] Profits can be used in various ways. 

[14:50] Strong brand, culture, risk, hiring, empowerment, evolving. 

[17:56] Digital marketing dynamics have rapidly evolved. 

[21:25] Listen to Jenna’s Top Tips! 

Full episode notes here: https://ecmp.info/509

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