The Trend of ‘The Cool Therapist’


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Mar 05 2025 35 mins   6

Trends in the therapy world come and go. Girl-bossing, therapists-as-content-creators, and now “the cool therapist”. Maybe you’ve seen the same “cool therapist” stuff we have - acting like new therapists are scared of everything, making skits or memes about disregarding ethical considerations, and acting like following thoughtful rules is somehow stuffy! If you’ve listened to the podcast for a while, you know that we think some therapy standards ARE outdated and stuffy. We are very critical of the expectations around professionalism ,but we also have a deep respect for the importance of ethical policies. We’re uncomfortable with the idea of prioritizing being “cool” over being reflective about the impact of our actions on clients.

We don’t think every single interaction has to be analyzed (sometimes accepting a coffee from a client really isn’t a big deal ), but there’s value in nuance that can be missed in the social media space. We also wonder how much this content is mostly about getting views (rage-bait ) and doesn’t show the reality of working with clients.

We are responding to what we’ve noticed and wondering what all of you think! Have you noticed the “cool therapist” content out in the world? What does it bring up for you?

Join us on April 26, 2025 in North Vancouver for a day of Immersive Group Clinical Consultation. This is a chance for us to get into the details of clinical work and talk about actual therapy with clients. There are only 10 spaces available, so if you are interested, send us an email at [email protected] before space runs out!