Apr 01 2022 64 mins 5
Our hosts welcome Daniel Alfon, the author of "Build a LinkedIn Profile for Business Success," to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to rise in popularity, and cast their industry predictions about the future of creator content. Next, they chat about the ramifications of Ronn Torossian’s decision to step down amid the scandal at 5W PR. For “Point & Counterpoint,” they’re breaking down the pros and cons of TikTok’s new ten-minute feature. Then we get Chris and April’s hot takes on Folgers’ millennial-focused rebrand, the new Fruity Pebbles crossover with Lebron and Nike, and Dollar Shave Club’s new product campaign. Connect With Daniel: www.danielalfon.com/ BREAKING NEWS KBCUniversal: bit.ly/38bidax Ronn Torossian: bit.ly/3uJN6KT Creator Marketing: bit.ly/3uMwX7B POINT & COUNTERPOINT Ten-Minute TikTok: bit.ly/3Dr7rbZ CASH OR TRASH Folgers: bit.ly/3qSdfWS Fruity Pebbles: bit.ly/3DpRwKZ Dollar Shave Club: bit.ly/3DvvIha April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/
