68: Matthew Grimes (Cambridge) on Sour Beer, DnD Bourbon and Hype Management (GEIRC)


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Oct 03 2024 54 mins   1
This time on Creative Distillation, we gather at Jeff’s ranch, where he and Brad speak with Matthew Grimes, Professor of Entrepreneurship and Sustainable Futures, and co-director of the Cambridge Judge Entrepreneurship Center at Cambridge University’s Judge School of Business.

Matthew was in Boulder as co-host of GEIRC (pron. "GURK"), the Global Entrepreneurship and Innovation Research Conference, held at CU-Boulder earlier this summer and at which we recorded several of this season’s episodes.

He joins our hosts to sip some DnD-branded bourbon as well as a couple of rather exotic sour beers selected by Jeff, and discuss how (and whether) to appreciate sour beer, and marvel at the ever-expanding universe of beer weirdness.

They also make time to get into a recent paper co-authored by Matthew, which addresses the perils of hype to entrepreneurship, and proposes an emergent theory of hype management. All of that and more, in this episode of Creative Distillation.

Enjoy and cheers!

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This episode of Creative Distillation was recorded on location at Jeff’s “ranch” above Boulder, CO.

Matthew Grimes’ paper, “Living Up to the Hype: How New Ventures Manage the Resource and Liability of Future-Oriented Visions within the Nascent Market of Impact Investing, was published in June 2022 in the Academy of Management Journal. Check the show notes for a link.
https://journals.aom.org/doi/full/10.5465/amj.2020.1583

Learn more about Matthew Grimes on his faculty page at the Cambridge Judge Business School website. https://www.jbs.cam.ac.uk/people/matthew-grimes/

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Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu

Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected].

Thanks for listening.
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An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis

"Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs

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CREATIVE DISTILLATION

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.

Jeff York | Associate Professor | Research Director
[email protected]

Brad Werner | Instructor | Teaching Director
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Deming Center for Entrepreneurship | CU Leeds School of Business
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