May 27 2014 56 mins 25
In this episode we talk with Julia Campbell from jcsocialmarketing.com about how to prepare and implement a social marketing campaign that helps tell your story using social media. Julia is a trainer and coach who helps nonprofits reach their goals using digital marketing and social media. She has been recognized as a Top Nonprofit 150 Blog from topnonprofits.com and a Top 40+ Digital Strategists in Marketing for 2014 by Online Marketing Institute. Here is an outline of some of the topics we talked about. Social media is not a silver bullet. You need an infrastructure underneath your social marketing. This includes: A website is a must. Once someone learns of your organization they are going to look for your website.A mailing list that allows you to divide your contacts into groups (board, voluteers, staff, etc).A database to track your constituents, volunteers, donors and staff.A functional infrastructure which includes your computer, a secure internet connection, computer networks, mission based software, etc. Here is the Technology Pyramid from Nonprofit Technology: Links & Resources If you would like to learn more about Julia Campbell you can visit her at: Her website: jcsocialmarketing.comFacebook: facebook.com/jcsocialmarketingTwitter: twitter.com/juliacsocialLinkedin: linkedin.com/juliacampbellPinterest: pinterest.com/juliagulia77 Here are links to some of the resources mentioned in this podcast: Social Media Workflow InfographicNonprofit Technology Pyramid (from Idealware)Why Nonprofits need to be Storytellers – Andy GoodmanHootsuite – Social Media Scheduler
