Dec 19 2008 23 mins
Pure Imagination
When Gene Wilder first sang "Pure Imagination" in the 1971 movie classic 'Willy Wonka & the Chocolate Factory,' he was strolling amid Chernobyl-sized eatable candied plants and a river of liquid chocolate -- obviously fictitious creations from the fertile minds of movie magicians. Some 28 years later, when it comes to the equipment we're seeing in today's automobiles compared to the early '70s, you almost shake your head in disbelief as we did when we first saw Wonka's Candy Factory: works of pure imagination, indeed.
In this week's show we talk with three executives from three different companies and discuss not only some of these incredible products but just how they are being developed for today's cars.
We start with Anne Asensio from Dassault Systemes, a French firm that creates products for its client base in the virtual world. Ms. Asensio says that today, more than in the past, design has become an extremely collaborative effort that involves everyone in the food chain -- from the very top to the customers themselves. Meanwhile, one of the products coming out of this collaborative effort, in this case from our second guest's company iBiquity, is HD Radio. Bob Struble heads this supplier which produces digital receivers that allow you to listen to all those restricted local AM & FM radio stations that are now being broadcast only on Hybrid Digital bands. And speaking of restrictive broadcasting, let's not forget about the Internet. Chrysler sure hasn't. It’s working with a firm from Silicon Valley that's bringing the Internet to its cars and trucks in the not too distant future. Jennifer Applebee from Chrysler joins John to tell us just how far away this technology is and what will be available with it once it's in the vehicle.
When Gene Wilder first sang "Pure Imagination" in the 1971 movie classic 'Willy Wonka & the Chocolate Factory,' he was strolling amid Chernobyl-sized eatable candied plants and a river of liquid chocolate -- obviously fictitious creations from the fertile minds of movie magicians. Some 28 years later, when it comes to the equipment we're seeing in today's automobiles compared to the early '70s, you almost shake your head in disbelief as we did when we first saw Wonka's Candy Factory: works of pure imagination, indeed.
In this week's show we talk with three executives from three different companies and discuss not only some of these incredible products but just how they are being developed for today's cars.
We start with Anne Asensio from Dassault Systemes, a French firm that creates products for its client base in the virtual world. Ms. Asensio says that today, more than in the past, design has become an extremely collaborative effort that involves everyone in the food chain -- from the very top to the customers themselves. Meanwhile, one of the products coming out of this collaborative effort, in this case from our second guest's company iBiquity, is HD Radio. Bob Struble heads this supplier which produces digital receivers that allow you to listen to all those restricted local AM & FM radio stations that are now being broadcast only on Hybrid Digital bands. And speaking of restrictive broadcasting, let's not forget about the Internet. Chrysler sure hasn't. It’s working with a firm from Silicon Valley that's bringing the Internet to its cars and trucks in the not too distant future. Jennifer Applebee from Chrysler joins John to tell us just how far away this technology is and what will be available with it once it's in the vehicle.