Jul 24 2009 24 mins
No Bull
Some may know it from the stories of Zeus in Greek mythology. While others, who study the stars, are familiar with the famous constellation bearing its name in the Northern Hemisphere. Then there are the rest of us who just read our sign in the Astrology column. Whichever group you fall into, these descriptions are how most became aware of Taurus the Bull. That is, up until the year 1986. That's when Ford Motor released "Taurus the Car" which grabbed the spotlight and became a hit for the company for years. However, like its namesake constellation on a cloudy night, the Taurus brand began to whither and fade in the '90s until it was finally gone from sight. Well, today, some years later, it's back in a big way. But it’s not the same old midsize car you remember -- this Taurus is a show stopper. That's why John invited some of the Taurus team onto to this week's Autoline to give us all a look at a large part of Ford's new future. Joining John on the panel are the two men most responsible for the design of the car: Earl Lucas did the exterior while Lon Zaback did the interior. But as great as a car may be it can't sell itself and that's where the marketers come in. Also here to explain Ford's marketing plans for Taurus is Mike Crowley, Group Marketing Manager for North American Cars and Crossovers.
Some may know it from the stories of Zeus in Greek mythology. While others, who study the stars, are familiar with the famous constellation bearing its name in the Northern Hemisphere. Then there are the rest of us who just read our sign in the Astrology column. Whichever group you fall into, these descriptions are how most became aware of Taurus the Bull. That is, up until the year 1986. That's when Ford Motor released "Taurus the Car" which grabbed the spotlight and became a hit for the company for years. However, like its namesake constellation on a cloudy night, the Taurus brand began to whither and fade in the '90s until it was finally gone from sight. Well, today, some years later, it's back in a big way. But it’s not the same old midsize car you remember -- this Taurus is a show stopper. That's why John invited some of the Taurus team onto to this week's Autoline to give us all a look at a large part of Ford's new future. Joining John on the panel are the two men most responsible for the design of the car: Earl Lucas did the exterior while Lon Zaback did the interior. But as great as a car may be it can't sell itself and that's where the marketers come in. Also here to explain Ford's marketing plans for Taurus is Mike Crowley, Group Marketing Manager for North American Cars and Crossovers.