Mar 11 2011 26 mins
Travels with Farley
The headline might look vaguely familiar. Think early 1960s where it borrows everything but the "Ch" from author John Steinbeck's famous travelogue "Travels with Charley." But where that work involved a camper, dog and the continental United States, "Travels with Farley" features a camera crew, a cutting-edge crossover and the hillsides of southern France. Oh, and not to mention a conversation with Ford's Global Marketing Chief.
This week on Autoline join John McElroy as he and Ford's Jim Farley roam the French countryside, in a brand new C-Max crossover, and talk marketing, comebacks and cars, cars, cars. Some of the topics Jim covers during their conversation include his early days in the business, Ford's refound success and the company's plans and hopes for its new-to-the-USA crossover, the C-Max.
**Special thanks to FremantleMedia North America for its assistance with the production of this week's Autoline.
And don't forget, Autoline is now available on public television across the country. Consult your local listings. And if you can't find it in your city contact your local public station and ask for Autoline.
The headline might look vaguely familiar. Think early 1960s where it borrows everything but the "Ch" from author John Steinbeck's famous travelogue "Travels with Charley." But where that work involved a camper, dog and the continental United States, "Travels with Farley" features a camera crew, a cutting-edge crossover and the hillsides of southern France. Oh, and not to mention a conversation with Ford's Global Marketing Chief.
This week on Autoline join John McElroy as he and Ford's Jim Farley roam the French countryside, in a brand new C-Max crossover, and talk marketing, comebacks and cars, cars, cars. Some of the topics Jim covers during their conversation include his early days in the business, Ford's refound success and the company's plans and hopes for its new-to-the-USA crossover, the C-Max.
**Special thanks to FremantleMedia North America for its assistance with the production of this week's Autoline.
And don't forget, Autoline is now available on public television across the country. Consult your local listings. And if you can't find it in your city contact your local public station and ask for Autoline.