Sep 26 2024 27 mins
In this episode of ‘Nevermind the Pain Points’, host Tom Carpenter and guest Phil Boyden from Sojourn Solutions dive into the power of account based marketing (ABM).
Whether you're a growing enterprise or an established player looking to refine your approach, this conversation will offer valuable insights into optimising your ABM approach. The duo explore real-world applications, the importance of cross-departmental collaboration, and how to effectively engage prospects at the right time.
For more information and to read the transcript, visit our website:
Whether you're a growing enterprise or an established player looking to refine your approach, this conversation will offer valuable insights into optimising your ABM approach. The duo explore real-world applications, the importance of cross-departmental collaboration, and how to effectively engage prospects at the right time.
For more information and to read the transcript, visit our website: