Oct 24 2024 56 mins 1
In this episode of our ‘Game Changers' podcast, host Alex Wilford is joined by Sarah Gillard, CEO of A Blueprint for Better Business, to explore the transformative power of purpose in business. Together, they dive into the key role that purpose plays in shaping not just brands, but entire organisations, and how it can unlock innovation, cultural strength, and new strategic opportunities.
Sarah shares her experience working on the purpose re-articulation at John Lewis Partnership and reflects on the importance of authenticity in purpose-led branding. They also discuss how businesses can shift from profit-driven models to ones that prioritise people and the planet, without sacrificing commercial success.
For more information and to read the transcript, visit our website:
Sarah shares her experience working on the purpose re-articulation at John Lewis Partnership and reflects on the importance of authenticity in purpose-led branding. They also discuss how businesses can shift from profit-driven models to ones that prioritise people and the planet, without sacrificing commercial success.
For more information and to read the transcript, visit our website:
