APIs Over IPAs

Adam DuVander, Principal at EveryDeveloper, explains what you should focus on to market to developers.

Topics we cover in the podcast:
• Tell Stories to Engage
• Help Devs Do Their Jobs Better
• Show You Understand Devs’ Problems
• Use Non-Dev Messaging
• Move Beyond Hello World
• Measure Success
• Pinpoint Your Solution
• Talk to Your Users
• Allow Devs to Provide Feedback in Your Docs
• Docs are Only One Piece of DevEx
• For Great DevEx Focus on Getting Started Items
• Communicate Over All Channels
• Identify Usage Before Deprecating
• Streamline Your Guide
• Spark Dev Creativity Through Use Cases