Build Your SaaS

In this episode, Justin speaks with Aaron Francis about being a new parent and trying to bootstrap a startup. Aaron argued the other side of Justin's tweet thread: "Wait until your kids are older to start a company." Aaron is well-positioned to talk about this because he has twins and is also bootstrapping Hammerstone with his co-founder Colleen. The whole conversation is a nuanced take on the topic and full of important insights, especially on:

• the risks involved (especially if you're not working a full-time job)
• the kind of foundation (mentally, financially, emotionally, relationally) you need to be able to take the risk

Highlights from this episode:

• (00:12) - Welcome Aaron


• (01:10) - Topic introduction


• (02:22) - What's Aaron's story?


• (05:28) - What is a maximum effort era?


• (10:56) - What are you willing to sacrifice?


• (15:17) - What's your daily routine like?


• (17:30) - Context matters in all of this


• (28:01) - Are you sacrificing social connections?


• (30:53) - Blind spots can affect you on your journey


• (33:23) - Pain vs risk


• (37:43) - Being on the same page as your partner


• (41:47) - Going to therapy sooner


• (43:51) - Building a good foundation


• (48:51) - Strengths, weaknesses, opportunities, and threats


• (53:54) - Sometimes it's easier to try getting a better job


• (01:02:42) - Where can people reach Aaron?

• Pascal from sharpen.page


• Rewardful.com


• Greg Park


• Mitchell Davis from RecruitKit.com.au


• Marcel Fahle, wearebold.af


• Bill Condo (@mavrck)


• Ward from MemberSpace.com


• Evandro Sasse


• Austin Loveless


• Michael Sitver


• Dan Buda


• Colin Gray


• Dave Giunta

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