Higher Ed Pulse

Mallory and Seth dive into the provocative topic of AI's role in higher education, asking the critical question: Does AI act as higher ed’s crisis compass by building resilience, or does it expose vulnerabilities we’d rather ignore? The conversation explores how AI is transforming institutions, from identifying inefficiencies to bridging communication gaps, while also highlighting leadership’s role in determining whether these insights drive progress—or further deepen the cracks. If you’re curious about how to leverage AI effectively in higher ed, this episode is packed with thought-provoking insights.

Key Takeaways

• AI as a Spotlight: AI doesn’t just highlight what’s working; it often exposes inefficiencies, forcing institutions to confront uncomfortable truths about their operations.
• The Leadership Factor: Strong leadership and a culture of empowerment are critical to ensuring AI builds resilience rather than exacerbates gaps.
• Proactive AI Use: From early warning systems to personalized outreach, AI has the potential to be proactive, identifying and addressing issues before they escalate.
• Collaboration is Key: The partnership between humans and AI is essential—AI provides the insights, but leaders must act on them effectively to drive meaningful change.
• Avoiding the Efficiency Trap: While AI is often marketed for its speed and cost-saving benefits, its real power lies in enhancing quality and delivering better outcomes.
• Bridging Divides: Institutions must balance embracing AI on the administrative side with thoughtfully integrating it into academic spaces, ensuring students are prepared for real-world applications.

How is AI exposing vulnerabilities in higher education institutions?
AI shines a light on inefficiencies that may have previously gone unnoticed. For example, it might identify enrollment bottlenecks and reveal how these issues are tied to outdated processes in financial aid or communication. However, this transparency can make some leaders feel threatened, leading to tension between self-preservation and institutional progress.

Does AI create more problems than it solves in higher ed?
It depends on the leadership and culture of the institution. For organizations with strong, centralized strategies and empowered teams, AI can build resilience by identifying opportunities and creating efficiencies. However, for institutions plagued by siloed operations and "shiny object syndrome," where leadership prioritizes trendy tools over meaningful implementation, AI can expose and even exacerbate gaps.

Why is there resistance to AI in the classroom?
While administrative functions like enrollment and marketing have embraced AI, many academic leaders resist its integration into teaching. This creates a divide: graduates may leave college unprepared to use the very tools they’ll need in the workforce. The hesitation often stems from fears of compromising academic integrity or a lack of understanding of AI’s potential to enhance learning.

How can AI be used to build resilience during a crisis?
AI can play a critical role in crisis management by identifying risks early, providing data-driven forecasts, and automating routine tasks so leaders can focus on human-centric challenges. For example, AI can flag at-risk students who might otherwise slip through the cracks, enabling institutions to proactively offer support and reduce attrition. However, empathy and human leadership remain irreplaceable during high-emotion events, such as leadership changes or campus tragedies.

What’s an example of AI successfully enhancing higher education operations?
Seth shared a fascinating example of an AI-driven admissions call targeting students with outstanding balances. By focusing on a specific subset of students, the AI agent provided proactive outreach that human teams likely wouldn’t have had the bandwidth to complete. This kind of narrow yet impactful implementation demonstrates AI’s ability to add value without replacing human interaction.

Is efficiency the best selling point for AI in higher ed?
Efficiency is an obvious benefit of AI, but focusing solely on speed and cost-savings may miss the bigger picture. Institutions should aim to leverage AI to improve quality—delivering better outcomes for students and staff. For instance, AI’s predictive capabilities can identify long-term trends and provide solutions that go beyond short-term wins.

What role does leadership play in AI adoption?
Leadership determines whether AI builds resilience or exposes vulnerabilities. Institutions with visionary leaders who embrace a culture of collaboration and innovation are more likely to see AI as a tool for progress. Conversely, top-down, reactionary approaches—such as rushing to implement AI to satisfy board demands—can lead to misaligned investments and missed opportunities.

AI is undoubtedly reshaping higher education, but whether it builds resilience or exposes gaps ultimately depends on the leadership and strategy behind its implementation. Institutions that embrace collaboration, empower decentralized innovation, and prioritize quality over speed will find that AI can indeed act as a compass, pointing the way toward a stronger future.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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