Jul 08 2024 39 mins
With the enrollment cliff looming, conversations about enhancing nontraditional student recruitment efforts have increased among colleges and universities that historically serve traditional students. So, what kinds of faculty and staff do these institutions need to best serve this target population? This episode’s guest, Chris Rapozo, came to the U.S. from Germany as a working family man; and he has a wealth of thoughts about the talent that institutions need for their efforts.
Here’s what we’ll learn from Chris:
- The hurdles that nontraditional students must navigate to get into and stay in school,
- The expectations that nontraditional students have of faculty and staff, and
- Ideas for how colleges and universities acn put the best employees in place to attract and retain nontraditional students.
Guest Name: Chris Rapozo, Marketing Leader at Hannon Hill and Host of “The Education Marketer”
Guest Social Handles:
Chris' LinkedIn
Education Marketing Leader podcast LinkedIn
Guest Bio: Chris Rapozo leads the marketing efforts at Hannon Hill, organizing webinars and managing a comprehensive range of content marketing initiatives, including blog posts, white papers, case studies, newsletters, videos, social media, and email campaigns. He plays a pivotal role in logistics for industry events, spearheads the organization of the annual user conference, and manages multiple marketing operations such as SEO audits, Google Analytics and the editorial calendar.
Additionally, as the producer and host of the Education Marketing Leader podcast, Chris has developed and produced over 75 episodes, enhancing listener engagement through innovative marketing strategies and high-quality production.
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Connect With Our Host:
Eddie Francis
https://www.linkedin.com/in/eddiefrancis/
https://twitter.com/eddiefrancis