Dec 18 2018 25 mins
Transactional data is nothing new but mobile technology enables issuers and merchants to have what amounts to conversations with consumers — which, in turn, can boost customer acquisition and revenue, and reduce fraud. In a new PYMNTS podcast, Karen Webster talks with Ondot Systems CEO Bharghavan Vaduvur about the best ways to reach consumers with offers, alerts and other features without coming across as nagging or overbearing — and why context and location matter more than they used to.