Aug 07 2023 42 mins
This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise.
Bartosz Goralewicz speaks with Cindy Krum, the founder of MobileMoxie. They discuss:
Bartosz Goralewicz speaks with Cindy Krum, the founder of MobileMoxie. They discuss:
- The evolution of Google’s AI efforts, starting with the launch of mobile-first indexing in 2017, which paved the way for the development of AI.
- Google’s goal to understand and rank all the world’s information using AI.
- The significance of BERT (Bidirectional Encoder Representations from Transformers) and its ability to understand the context and meaning of words in queries.
- MUM (Multitask Unified Model), which is a thousand times more powerful than BERT and aims to understand various forms of media and anticipate user intent to provide a seamless journey.