The Organic Growth Ranch by Onely

This episode will help you understand if and how you should prepare your business for the upcoming SGE changes by Google.

Bartosz Goralewicz speaks with Maria Chołuj (Cieślak), Head of Technical SEO at Onely (currently on a sabbatical). They discuss:

• Concerns raised about the accuracy and readiness of SGE results, as well as the lack of transparency in the information presented.
• The importance of Technical SEO fundamentals and building trust with Google through expertise, authority, and trustworthiness (E-E-A-T).
• Changes in search intent with a focus on the need for high-quality, unique content that addresses user needs and establishes authority.
• A concern about the potential for low-quality, specific articles and the need to assess and improve content to match user intent.