Behind the Hype: Decoding the SGE with Rare Insights from SERP Scraping


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Jan 09 2024 83 mins  
In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated:
  • How the scraped data could support different theories for reverse engineering,
  • How the SGE is formed, and the arguments in favor of a smaller web,
  • The optimistic scenario about better quality content and less resources devoted to hosting duplicate content engineered for SEO, which could emerge from a web ecosystem where there are fewer organic clicks for publishers.