Spotify Leaves IAB, GroupM Reclassifies YouTube, & More


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Apr 22 2024 4 mins   3
Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective.

Find links to every article mentioned and the full write-up here at Sounds Profitable.com