Dec 09 2024 7 mins
Unlock the power of Account-Based Marketing for your SaaS business In traditional marketing, businesses broadcast their content to a large audience and then narrow it down to the ones that decide to become customers. On the other hand, Account-Based Marketing (ABM) focuses on targeting and engaging with individual accounts rather than appealing to a large group of prospects and customers. With ABM, companies create customized strategies tailored to specific customer needs.