AccelPro | Intellectual Property Law

Welcome to AccelPro IP Law, where we provide expert interviews and coaching to accelerate your professional development. Today we’re featuring a conversation with Evan Naar, corporate counsel at WHP.

Naar is the co-host of End Scene, an entertainment law podcast, and former Assistant General Counsel at Beanstalk.

Naar discusses licensing agreements, brand extensions, what practitioners should understand about the process and more. Note this interview was recorded in April 2024 and the answers reflect Naar's previous position at Beanstalk.

“I really think licensing is a huge core component of entertainment. It's a multi-billion dollar industry and it's really how a lot of these companies make a ton of money,” Naar explains.

“IP is king, right? That's why you see so many Ghostbusters movies, and then "moichendizing!" as Mel Brooks says in Spaceballs. It's all about merchandising.”

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