Jan 09 2025 45 mins 5
The act of podcasting - recording it, editing it, and listening to it - is one of the most embodied acts in content creation. Because no matter how good the AI bots sound, there’s something simply human about listening to someone else’s authentic voice in your earbuds.
Today’s interview is with amelia hruby, founder of Softer Sounds podcast production studio and host of the Off the Grid podcast. Amelia has some strong points of view about AI in the podcasting industry, and the power of a human-oriented podcast process.
In today’s episode we dive into:
- The power of podcasting to bring our ideas to life and build trust in a way that is distinct to writing
- Why Softer Sounds leads with the voice in all aspects of the creation and production process (not just in the editing process)
- What happens when you take your magical, unique, sparkly creations and run them through AI processing and show notes (hint - they become dull, generic, choppy, and overly polished).
- How Amelia leads with her human-first and audio-first values - and how that is a powerful filter for the clients she works with
- The less obvious way you market and sell a higher-touch - and higher-cost - level of service
- The unexpected benefits from having multiple people on the other end of the podcast production process
“I built a lighthouse in my business that isn't really about podcasting, but brings to me people who are willing to ask hard questions about how they're willing and want to show up in their business” - Amelia
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