Jun 19 2020 37 mins 19
On this episode, I speak with Matt Diggity from: Diggity Marketing The Search Initiative Leadspring Authority Builders Chiang Mai SEO Conference Affiliate SEO Mastermind Facebook Group Affiliate Lab Course As you will hear, Matt is a boss-level SEO and website flipper. In this part 1, free subscribers get the first 30 minutes; paying subscribers also get part 2 in their RSS feed. To access just hit the button below. EPISODE SPONSOR This podcast is sponsored by Ezoic, an AI-driven platform built for publishers to optimize ad revenue and maximise site speed. Part 1 Show Notes Matt does his website flipping within Leadspring LLC - a US-based company which hires the best from all around the world. They focus on hardcore affiliate, but have started to dip into lead generation. Actually the foundation of the company, with Kurt Philip from Convertica, was to focus on lead gen sites but they soon pivoted into affiliate SEO. They created a program called Leadspring Launchpad where they would JV with people who had got their site to a certain point and then would take over and split additional profit 50-50 (a similar model to what I used to do with Flipping Websites, now at Alpha Investors. The Launchpad is pretty much closed down now other than for exceptional opportunities. Matt’s SEO Site Flipping Formula Matt does have a formula that they are getting solid results from, but states it changes every day. With all the new projects that they start they are going with acquisition - acquiring existing websites already ranking / pulling in traffic and making some revenue. Step 1 - Super Audit The first thing Matt does when acquires a new site is a super audit - a very thorough technical SEO overview, content optimization and conversation rate optimization. It’s not about backlinks at this point (although will do a backlink audit and disavow). The super audit tells them how ready the website is to work on it. After running the audit, they let websites sit for a month or so to see what happens. If a website skyrockets (i.e. increased revenue from $1K/m to $4K/m) they will give it full attention right away, but if it’s a marginal improvement then most likely the site has some kind of filter / google algorithm penalty and they need to wait until the next google update to verify that they have done the right things, and that they will get a return on their efforts. Step 2 - Content & Links When a site takes off they start pouring on the typical process of content and links and continuously keeping an eye on things so that everything is technically sound along the way. Step 3 - List Building & Youtube Something changes around the $10K/m mark where the website becomes a bit more of a business so they invest more to protect it. They do a couple of things at that point such as capturing leads through lead magnets, creating an automated email follow up series. They try to create a big list so can have traffic on demand, and get an audience into their own hands. They have also been playing around with Youtube channels, getting influencers to represent their sites to show Expertise, Authority & Trust to protect against future Google updates. Step 4 - Experts & Backlinks When the sites hit $20K/m, they continue with the influencers and try to get experts as staff in terms of content review and then: At this point we go absolutely bonkers with backlinks. Step 5 - Flip When they feel like they have maxed out the niche they will look to flip. Deal Size & ROI Matt needs any acquisition to be making at least $100/m, which proves that a website has broken through a threshold where it will work. Smaller sites in the $100/m to $1K/m range will generate a greater ROI from the same level of investment. At the lower end, marketplaces such as Empire Flippers won’t sell them so it’s more about negotiating with the seller and making them feel better about parting with their hard work. I think it’s fun to take something from level 3 to level 60, if [...]
