LeaderShipping

In this episode of LeaderShipping, host Caleb Nelson talks to Matt Snyder, Vice President of Online Retail for Vari, about how Amazon sellers can optimize their logistics strategy for Prime Day and beyond. Here are some of the key topics covered in the episode:

- Expert tips for Amazon sellers to prepare for Prime Day (Auditing products, identifying discounted products to expand brand awareness, and building shipments early)
- Changes to Amazon's FBA storage system and new capacity bidding process 
- How sellers can improve their IPI score and capacity limits
- Alternatives for sellers with storage capacity limits, such as easy 3PL solutions, long-term FBA/FBM hybrid solutions, or aged inventory/clearance options
- Recent changes in Seller-Fulfilled Prime (SFP) and how FBM sellers can compete on Prime Day
- Utilizing Buy With Prime (BWP) to maximize Prime Day sales and Amazon's potential as a carrier

- Vari website: https://www.vari.com/
- Matt Snyder on LinkedIn: https://www.linkedin.com/in/matthew-snyder-amazon/
- Caleb on LinkedIn: https://www.linkedin.com/in/caleb-nelson-57a2322/
- Amazon FBA storage fee changes: https://sifted.com/resources/2023-amazon-fba-fees-exclusive-guide-for-sellers/
- Amazon capacity planning: https://www.supplychaindive.com/news/amazon-fulfillment-fba-new-capacity-management-system-seller-storage/640777/
- Seller-Fulfilled Prime (SFP): https://www.webretailer.com/amazon/amazon-seller-fulfilled-prime/
- Sifted Unboxed Newsletter: https://sifted.com/subscribe/ 

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