Feb 22 2024 21 mins
In this episode of Motorsport Coaching, host Belinda interviews Courtney, the CEO and founder of Carrera Management, a company that specializes in providing content creation, brand identity, social media management, and event management services for motorsport athletes and sponsors. Courtney shares her journey in the automotive motorsport world, starting as an apprentice mechanic at 15, navigating through different roles, and eventually founding her own company. She emphasizes the importance of leveraging sponsorships through strategic content creation and effective social media management to provide a return on investment for sponsors and build long-lasting relationships.
Throughout the interview, Courtney discusses the significance of proving one's worth to sponsors before seeking partnerships, the power of organic growth and quality content in social media marketing, and the need for athletes to invest in their sponsors, showcasing the value they bring. She also touches on the challenges and opportunities in securing sponsorships, offering practical advice for athletes looking to enhance their social media presence, engage with sponsors, and create successful sponsorship strategies. This episode provides invaluable insights for motorsport athletes and anyone involved in sponsorships, branding, and event management within the motorsport industry.
Follow Courtney.