Apr 02 2024 62 mins 1
In this podcast episode, I interview my dear friend Jessica Rhodes about her podcast guesting service business, Interview Connections, which she started in 2013.
Over the past decade, her business has become a powerful entity that helps individuals reach their ideal clients and expand their audience.
Listen in to learn valuable tips on how to make a strong impact when given the opportunity to be a guest on other people's podcasts.
Hear are just a few of the key insights from this episode
- Appearing as a guest on other podcasts has proven to be the most effective method for reaching your ideal clients and exposing your message to a large audience.
- Over the past decade, I have referred numerous clients to Interview Connections and have received entirely positive feedback.
- The importance of thorough preparation for podcast interviews cannot be overstated. This includes researching the host and having a clear call to action.
- Having a clear call to action is important, but possessing unwavering confidence in the value of your course of action is the key to eliciting responses.
- There is a need to be fully present and engaged during interviews to establish a connection with the listeners and hosts.
- Using a clear, compelling "one sheet" to make it easy for hosts to say yes and ask questions that help you achieve your goals.
- Audience size numbers from directories are not accurate or transparent, and the right audience is more important than a large size.
- Thorough onboarding, training, and pitching over multiple months is important for services like Interview Connections to deliver top-notch results.
- Authenticity and vulnerability build strong business relationships, and local employees provide personalized service better than outsourcing.
- Referral partnerships can help promote services when there is trust, integrity, and a track record of success.
- Ongoing coaching can help overcome mindset blocks keeping clients from achieving their goals.
- Jessica Rhodes has been running her "Interview Connections" podcast guesting service for over a decade. Our conversation in this podcast episode has convinced me to be a long-term advocate for her company.
