Salon Ownership Uncensored

Summary: In this episode, Ash and Deanna discuss the importance of guest experience in a salon. They emphasize the significance of the interaction with clients before they even step foot in the salon, highlighting the role of Google and Yelp in attracting customers. They also stress the importance of having a well-designed and user-friendly website, with a focus on mobile optimization. The hosts discuss the impact of online reviews and the importance of responding to them professionally. They also touch on the significance of online booking, clear communication of policies, and creating a visually appealing and pleasant atmosphere in the salon. The conversation focuses on the guest experience in a salon and how it can be enhanced to create a positive and memorable experience for clients. The hosts discuss various aspects of the guest experience, including the salon's aesthetic, cleanliness, and ambiance. They emphasize the importance of creating a cohesive and welcoming environment that aligns with the salon's branding. The hosts also highlight the significance of sound and music in setting the right atmosphere. They stress the importance of the front desk staff in greeting and directing clients, as well as offering refreshments that align with the salon's brand. The conversation also touches on the importance of effective communication during the consultation process to ensure that clients' needs and expectations are met. The hosts discuss the role of the shampoo experience in creating a memorable guest experience and the importance of aftercare and follow-up to nurture client relationships. They emphasize the need for transparency in the checkout process and the importance of creating a plan together with clients to help them achieve their hair goals. The conversation concludes with a reminder to prioritize the guest experience and to continuously seek feedback and make improvements.