Nov 26 2024 56 mins 3
In this episode, I speak about the enduring power and benefits of audio-first content creation, specifically podcasting. Even as the media landscape continues to evolve, I firmly believe that audio podcasting remains a highly valuable and underutilized strategy for building your message, business, and influence.
I share my own extensive experience in the podcasting world, having launched over 50 of my own shows and published more than 4,800 episodes over the past 19 years. I also reflect on my role as the "Podcast Answer Man," helping over 40,000 people successfully launch their own audio podcasts.
Throughout the episode, I highlight the 6 key benefits that audio podcasting offers, which include:
- A smaller "haystack" for content discovery compared to other platforms
- The ubiquity of smartphones and the convenience of audio consumption
- The captive audience that audio content can command
- The ease of connecting with experts and mentors
- The ability to build rapport and trust over time, even while you sleep
- The greater influence that comes from dedicated, binge-listening audiences
I also address the impact of platforms like Clubhouse and short-form video, acknowledging the shifts in attention, but emphasizing the enduring value of consistent, high-quality audio content.
Ultimately, I make a strong case for the power of audio-first content creation and encourage listeners to consider implementing this strategy as a means of elevating their message and business.
I invite you to reach out to me directly if you're interested in exploring opportunities to work together on your entrepreneurial journey. My email address is [email protected]
