Feb 27 2025 29 mins 1
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Recently we had an Incubator Mastermind call where we focused on Money Mindset Shifts for Canine Rehabpreneurs. I have mentioned this before, but shifting my money mindset was something I really struggled with during my 1st or so year in business, and personally I really enjoy talking about that topic with clients, mentees, or during any training session or lecture because it is a topic so many canine rehabpreneurs really struggle with regardless of how long they have been in business. During that call we covered many different topics related to money mindset, and I wanted to discuss a few of those things with you all today. Listen to the full episode as we discuss:
Charge Based on Value, Not Time: Stop selling minutes and start selling transformation and outcomes for your clients and their pets.
Reframe Selling as Helping: Selling isn't about convincing; it's about offering a solution to someone who genuinely needs your expertise.
Understand Why Potential Clients Say No: The main reasons are often a lack of trust and, surprisingly, prices that are too low.
Selling is a Transfer of Trust: Focus on building trust, clarity, confidence, and positive energy during every interaction.
Nurture Relationships Over Time: Not every lead is ready to buy immediately. Build a follow-up and nurturing system to convert hesitant leads over time.
The Danger of Being ‘Too Cheap’: Low prices can lead to distrust and undervaluing your services. Pricing higher can actually attract the right clients.
You Are the Specialist: Stand out by positioning yourself as a rehab specialist, not just another option among general practices.
Charge What You Need to Charge: Set prices that allow you to build a sustainable business, hire staff, and create a work-life balance that prevents burnout.
Mindset is Everything: Overcome the fear of rejection and the false beliefs that may hold you back from charging what you're worth.
Embrace a Real Marketing Strategy: Focus on educating potential clients about your unique value and nurturing trust, rather than just advertising services.
Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
