Mar 01 2025 17 mins 3
This week, I’m recording from the Qatar Airways lounge in Doha—just wrapping up a week at the Web Summit and setting up a new business entity in Qatar.
Why? Because niching down has opened doors I never expected.
In this episode, I break down:
✅ How focusing on one niche (content creators) led to massive growth
✅ Why specializing in relocations to Dubai created even more opportunities
✅ The surprising business incentives in Qatar—and why we’re expanding there
✅ The simple strategy that will help you stand out, attract clients, and charge more
Most accountants make the mistake of trying to be everything to everyone. The truth? That keeps you stuck as a commodity. When you become the go-to expert in one area, clients come to you.
Listen now
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