Mar 04 2025 50 mins 3
Are you struggling to crack the SEO code and get your travel business noticed? SEO expert Rebecca Lombardo shares exactly how travel advisors can boost their visibility and attract the right clients. She reveals why SEO isn’t just about Google anymore - platforms like YouTube and LinkedIn play a huge role too. Plus, she dives into the power of niche content, AI tools like Claude and ChatGPT, and the must-have website strategies to rank higher and convert more leads. Whether you're new to SEO or looking to refine your strategy, this episode offers actionable tips for optimizing your content, utilizing social media, and making the most out of your blog. Tune in now and start optimizing!
About Rebecca Lombardo:
Rebecca Bredholt Lombardo is a passionate marketing strategist and the founder of the Rebecca Lombardo Agency, known for her innovative approach to helping brands achieve their marketing goals. With over 15 years of experience in the industry, Rebecca has dedicated her career to crafting customized marketing solutions that resonate with businesses across various sectors. As a speaker and educator, Rebecca regularly shares her insights at industry conferences and workshops, empowering other marketers and business owners to refine their strategies and embrace innovative tools. Her genuine passion for seeing others succeed is at the core of her work.
Today we will cover:
- (01:50) Rebecca's journey from print publications writer to digital marketing expert
- (04:40) The rise of social media and shift of SEO dynamics
- (06:10) SEO strategies for travel advisors; the E.A.T concept
- (13:00) SEO vs. social media; using a multi-faceted approach
- (22:55) The effective use of paid ads
- (25:20) Creating engaging blog content
- (28:00) Technical SEO; optimizing website structure and navigation
- (31:45) Achieving five-star reviews through authenticity
- (33:30) Using AI for content creation; Claude, Jasper, ChatGPT
- (44:20) Understanding keywords and backlinks
- (47:00) DIY vs. outsourcing SEO; when to seek expert guidance
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