Mar 04 2025 17 mins
Heads up: You could making this ‘good service’ mistake that blocks you from making sales, without you even realizing it!
You've probably heard all sorts of reasons why people aren't buying your offers – maybe it's the marketing, the story, or the offer itself.
But what if it's NOT any of those things?
In this episode, I reveal a common mistake that many coaches make, because they simply don’t know that it’s a mistake!
And it’s hindering your ability to sign clients.
They have an intention of serving their people to the best of their ability and having happy clients.
Great intention… yet it’s how they go about this in the pre-sale part of the process that’s creating the opposite effect!
And believe me, it's like an "aha" moment when you finally see it.
You already know that confusion prevents sales: if your prospects have any doubt this is right for them, they’re not signing up!
And… you know that they know less about the solution to their problem than you do (that’s why they seek your help - right?)
So… how do you expect to sign clients if you’re asking them to tell you what they need?
They don’t know! If they did, they’d have done it already.
It’s like treating your business as a McDonald's restaurant, expecting customers to walk in and just know what they need from your menu of services.
It doesn't work that way, right?
You’re not selling simple products, like burgers.
You’re selling expertise. So nobody knows as well as you what’s required to reach their desired future.
Stop asking them to tell you what you should deliver and you tell them instead!
Clarity and leadership = sales.
In this episode we explore this ‘good service’ mistake in much more detail, and what to do instead: helping you shift from selling to serving - in the right way!
Why the McDonald's Approach Backfires: Find out why treating your services like simple products to choose from a menu is leaving your potential clients confused and blocking sales.
What Your Clients Really Want: Learn why your prospective clients often confuse what they "want" with what they actually "need." This confusion can be a stumbling block in your sales process.
How to Communicate Like an Expert: I'll share how you can step up as the expert and confidently guide your clients to understand the true value of your offers, beyond what they think they need.
Discover the Art of Selling Outcomes: Why switching your focus from selling products to selling outcomes can radically change your business. Help your clients see the best way to bridge the gap from their current problem to their desired solution.
By the end of this episode, you'll have the tools to stop treating your high quality services like fast food and start truly serving your clients, leading them to the best solutions.
Tune in and transform the way you sell your expertise today!
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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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About your host:
Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
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